> "We did have a data platform for Life360, which we believe did no harm"
I'm confused. Life360 was found selling precise user location data to third party data brokers[0]. It doesn't take a creative mind to see the harm (or even potential harm) caused here. I could never trust you or your company.
[0] https://themarkup.org/privacy/2021/12/06/the-popular-family-...
> A former X-Mode engineer said the raw location data the company received from Life360 was among X-Mode’s most valuable offerings due to the sheer volume and precision of the data. A former Cuebiq employee joked that the company wouldn’t be able to run its marketing campaigns without Life360’s constant flow of location data.
...
> Two former Life360 employees also told The Markup that the company, while it states it anonymizes the data it sells, fails to take necessary precautions to ensure that location histories cannot be traced back to individuals. They said that while the company removed the most obvious identifying user information, it did not make efforts to “fuzz,” “hash,” aggregate, or reduce the precision of the location data to preserve privacy.
> The former X-Mode engineer said that the company also received raw data from Life360. The company relies on its customers to obfuscate that data based on their specific applications, Hulls added.