Earlier quoted context omitted.
On apple's website, that's about $25 per an airtag and unless they got a deal, this is $12,500 in funds or free assets from Apple to do promotion. Skating close to corruption.
The cost to the city & its residents of dealing with a single car theft can easily be four-to-five figures. You call it corruption. Is it, or is it just a good ROI? I think it'll depend on whether this does anything, or whether NYPD will tell you to go pound sand when you report your car's location to them with an AirTag. Time will tell.
Which is affected by the mayor, a former cop, name dropping AirTags in relation to car thefts in the press.