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Intel to drop the “I” moniker in upcoming CPU rebrand

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Re: Intel to drop the “I” moniker in upcoming CPU rebrand

#52

Post by userbinator »

MBCook wrote: post #23
jzb wrote: post #7

“The “i” branding is extremely powerful with the average consumer and removing it is bound to cause confusion amongst consumers who aren’t technically-inclined.” Who’s the “average” consumer here? I’m skeptical that the majority of PC buyers have internalized the “i” branding. Gamers, sure. But average consumers? I’ve talked a number of less computer savvy friends and family through computer purchases and there was a…

While somewhat ridiculous, I kind of feel like they might’ve been better off if they were currently selling the Pentium 17. Anyone can look at 17 and compare it to the number on their older computer (say Pentium 14) and know it’s better. Apple is doing this right so far with the M chips, but they’re about to be on #3. We’ll see how long they stick with it. They have so far in phones.

Apple is doing this right so far with the M chips

These?

    M1
    M1 Pro
    M1 Max
    M1 Ultra
    M2 Pro
    M2 Max
Besides the non-numerical suffixes being harder to sort, it still doesn't make it easy to compare performance between them at a glance. I will give them credit for not adding unnecessary "padding zeros", however.

Re: Intel to drop the “I” moniker in upcoming CPU rebrand

#56

Post by gonzo41 »

klodolph wrote: post #6

I do think the i3/i5/i7/i9 monikers are actually pretty confusing, just speaking as someone who has been using computers much longer than the brand existed. Problem is that a CPU from 2009 is going to be called an “i5” and there are just so many people who say they have an “i5” or “i7” without knowing what generation it is from.

You think this is bad, never own a bicycle. My god the confusion. I just wish all manufactures would name the product generation, and then incrementally increase numbers in the range based on quality and spec. Skylake-1 (basic) Skylike-1000 (really good) etc. Especially for chips, it seems the current naming specs across industry is needless complexity.

Re: Intel to drop the “I” moniker in upcoming CPU rebrand

#57

Post by speedgoose »

Dylan16807 wrote: post #49
wmf wrote: post #35

Earlier quoted context omitted.

BMW is also still selling the 5 series.

Cars don't double in performance over the course of five years.

The BMW i3 when from 22kWh to 42kWh in a few years but that’s a bit the exception.

Re: Intel to drop the “I” moniker in upcoming CPU rebrand

#58

Post by masklinn »

Infernal wrote: post #43
MBCook wrote: post #15

Earlier quoted context omitted.

I kind of like what Nvidia has been doing in GPUs. They have series. 1000s, 2000s, 3000s. Each generate is a new series. Then the products inside seem to be in performance order. A 3080 is better than a 3060 is better than a 3020 (if that exists). I know it gets messier than that. The fact that they add the titanium versions kind of screws with it. And in the last year they had that card they had to renumber because…

It sounds like the real issue here with Intel is they got it backwards. Nvidia leads with the generation (2xxx, 3xxx) and then differentiates within the generation (xx60, xx80). Intel leads with the intra-gen differentiation (i5, i7 etc.) which is most often included in marketing, with the generation buried in the particular CPU model number that often isn't included (10xxx, 11xxx). It doesn't help that there's also…

Meh. The I is the segment, the is the generation, then the actual part with the generation.

Nobody is surprised that a 3-series can refer to different cars, and the exact model (E46, G20) is not mentioned in marketing.

> It doesn't help that there's also a random mix of river codenames and I can never keep straight which number they belong to.

I’ve never known codenames to do that. Plus they don’t necessarily match generations.

Re: Intel to drop the “I” moniker in upcoming CPU rebrand

#60

Post by Maursault »

This strategy isn't going to work. Dropping the moniker isn't going to make any difference. They need to drop the platform. Until they do, they'll never catch up to Apple. Intel has been pwned by Apple since 2020, and that trend will only continue if Intel keeps on beating their dead horse. This is ridiculous, the kind of decision-making that killed Sun, and obviously the brain child of some ambitious MBA.
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