Aubrey Plaza Is the Unfortunate New Face of the Milk Wars

How about water ads? Can you specifically address how water isn't good for us, leaving aside absurd arguments such as "drink too much, and you'll drown!"

There's a reason lactose tolerance in Scandinavia is so high. In Winter, you can't get enough calories from crops. The only thing you have is inedible (to you) grass and bushes. Cattle is a way to convert that to something that can provide calories to you.

The lactose intolerant in those places have been wiped out by millenia of natural selection.

Then, what it does it actually means to be good for you? Clearly, people consumme milk/vegetable milk because they like the taste of it and not because it's healthy.

I mean, milk is completely dispensable and some people can't digest it but it's not particularly bad either. It gots sugar and fat, a lot of calcium, not a panacea but nothing particularly awful. You could do worse. The issue mostly boils down to how it's produced.

Meanwhile, nutritionally speaking, most vegetable milks end up in the same dispensable category as far as I'm concerned. Oat milk for exemple is mostly water, sugar and supplements. I think soy milk does better protein wise but not by much.

This process of decline in popularity brought to its conclusion is why millennials and Gen Z won't any time soon be eating weird savory gelatin dishes, bizarre Great Depression era recipes, or processed meats other than pepperoni, salami, and sausage.

I think mechanically-separated chicken nuggets are probably at the same stage of this process that cow milk is at right now.

Gen Z has been encouraged to ditch milk to cut back on industrial cattle farming and methane emissions. They're also told that farming cattle is inhumane.

The milk alternatives (almond, etc.) have been framing it this way commercially, but there is also a lot of grassroots campaigning.