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Aubrey Plaza Is the Unfortunate New Face of the Milk Wars

bonappetit.com

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Re: Aubrey Plaza Is the Unfortunate New Face of the Milk Wars

#7
Nutrition tip of the day: if someone is spending serious ad money to try to get you to eat or drink something, don’t. What ever it is. Don’t. It’s not going to be good for you

Once upon a time consumers were being encouraged to “drink radium water” https://www.chicagotribune.com/opinion/commentary/ct-perspec...

… as a species we have not become significantly smarter since then

Re: Aubrey Plaza Is the Unfortunate New Face of the Milk Wars

#8
“Aubrey, no!” screamed one TikToker, narrating the Wood Milk campaign video. “Why on earth are you getting in bed with ‘Got Milk?’ Nobody likes milk—like, literally nobody.”

Oh the bovinity

There's some OK analysis further in, though I think they overlook the impact of demographic changes, lactose intolerance, and some other factors. The main problem for US milk providers is that most milk sold in the US is not very good. Farmers like Holstein cows which give maximum yield but the milk is not very creamy. If you can get milk from Jersey cows it's like night and day - big gobs of cream floating in it, and you can appreciate how milk functions as food. Don't get me started on 2% milk, which should simply not exist.

As so often, profits are shrinking because an industry got greedy and took up the pursuit of the lowest common denominator instead of the highest common factor. See also: journalism.

Re: Aubrey Plaza Is the Unfortunate New Face of the Milk Wars

#9

> “Aubrey, no!” screamed one TikToker, narrating the Wood Milk campaign video. “Why on earth are you getting in bed with ‘Got Milk?’ Nobody likes milk—like, literally nobody.” This is literally incorrect. I like milk.

Like? I LOVE MILK

Re: Aubrey Plaza Is the Unfortunate New Face of the Milk Wars

#10

> “Aubrey, no!” screamed one TikToker, narrating the Wood Milk campaign video. “Why on earth are you getting in bed with ‘Got Milk?’ Nobody likes milk—like, literally nobody.” This is literally incorrect. I like milk.

At the point where the target audience is aware of your campaign and against it like that, it's pretty futile isn't it?

I can't see how you convince people to buy your milk by essentially arguing about it.

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