Earlier quoted context omitted.
Bed Bath followed the email scammer strategy of making their scam so obvious only the most financially illiterate people could fall for it. Hard to pull of, but once you've got an investor base that's willing to believe anything you can dilute them repeatedly and they'll still believe it's 5D chess.
Eh, frankly, I think that does a disservice to the people buying the stock. Were a bunch of people buying into the meme stock hype? Sure. Does that make them financially illiterate? Well, the folks who bought Hertz sure look pretty damn smart in hindsight even though at the time they were being described in similar ways, so... who's to say if they are illiterate or just have a different view of value and risk?
There are some examples that aren't gambles - Movie Pass, you have to be not just financially illiterate, you have to be illiterate to invest in it.
BBBY is probably just Hertz FOMO though.