I've bought the same bed sheets for 5+ years, a few months ago I bought new ones since some bleach got spilt on one set, it comes in and I could tell immediately the quality was far worse.
One wash later, its ripping & fraying. Thankfully I could return them. Sure enough the seller is a fake typo squatted version of the original seller.
This isn't even my only example, bought a kitchen cutlery set from Amazon during the pandemic since my old one had the handles separating. I get the new set, ONE run in the dish washer and they start to RUST. Hundreds of positive reviews of course.
BBB always had high quality (and expensive) items, I had my last set of BBB cutlery for over a decade.