One of the first things we were taught in physics was "don't think that imaginary or complex numbers have physical significance. just do the math." And as imprecise as that sounds, many of the formulas that take complex numbers as inputs multiply them with other complex numbers in such a way that the imaginary side cancels out.
Yeah I'd say that's the most common approach but I think it's misguided. Complex numbers aren't any less physical than any other number. It just turns out that for historical reasons, it makes sense to define observable quantities using self-adjoint operators (which have real eigenvalues, and the latter are used to measure things like energy). But that doesn't mean the rest is not physical. Just because we can't take a picture of an object in the dark, it doesn't mean the object isn't there when the lights are off.