Earlier quoted context omitted.
You forgot - more likely to recommend your service to friends and family when they ask their power user friend which service to use. A move like that is shortsighted at best, not good business sense.
I think this one is really overrated. My family never asks my input on what to use; they always buy Apple stuff, inkjet printers with expensive ink subscription services, etc. If I try to talk to them about, for instance, getting a laser printer instead, it goes nowhere. Heck, just getting them to use Facebook Messenger to talk to me since I'm living on another continent is almost too much apparently. In my experienc…
Companies are then safe to ignore you recommending against their products when the users have no other viable options. Until they do. Then they become Kodak or Blockbuster Video because someone else makes a better product than theirs and they're so unaccustomed to customers having a choice that they lose the market.