Earlier quoted context omitted.
Maybe they just received some good old-fashioned tax incentives? It's not always about geopolitics.
My guess is that Lego customers are also increasingly older. I mean look at the millennium falcon. https://www.lego.com/en-us/product/millennium-falcon-75192 https://i.imgur.com/vsxVnSJ.png ages 16+ When I think of fancy lego, I think of something like this https://www.lego.com/en-us/product/lego-medium-creative-bric... because it has wheels and stuff, not just bricks. I would have imagined "regular" lego was just di…
Lego breaks ground on first US manufacturing facility
201–210 of 345 posts
Re: Lego breaks ground on first US manufacturing facility
#202This makes it sound like there's quite the demand for Lego sets/bricks. Has their market (people who want to play with Legos) grown a lot? I stopped playing with Legos about 2 decades ago, so I haven't really kept up with any potential growth that they've experienced/predicted to experience.
Kind of make sense because a lot people who played with LEGO in their childhood in the 80's / 90's are now at the age where they are more likely to have disposable income and get back into the hobby.
Re: Lego breaks ground on first US manufacturing facility
#203Earlier quoted context omitted.
> Anyone know what changed economically to justify the high US labor costs? Particularly compared to MX My understanding is the US: 1. Is more politically, economically, and frankly physically secure than Mexico. 2. Has cheaper energy 3. Has a better-trained manufacturing workforce for the kinds of machine Lego is gonna use.
Maybe they just received some good old-fashioned tax incentives? It's not always about geopolitics.
Re: Lego breaks ground on first US manufacturing facility
#204Earlier quoted context omitted.
They're the "largest" manufacturer of tiny little toy car wheels that use a few grams of rubber. It's a paid ad for LEGO, not a serious record.
As opposed to those serious Guiness records like "farthest eyeball pop", "loudest purr by a domestic cat", "most face flesh tunnels", "most tennis balls held in the mouth (by a dog)", "most eyebrow waxes performed in eight hours by a team", and "longest head massage chain". Guiness has always been a half-commercial silly enterprise. It's literally founded by a beer brand to resolve pub trivia arguments.
Oh, those are the same Guinness! I always wondered.
Re: Lego breaks ground on first US manufacturing facility
#205Earlier quoted context omitted.
As opposed to those serious Guiness records like "farthest eyeball pop", "loudest purr by a domestic cat", "most face flesh tunnels", "most tennis balls held in the mouth (by a dog)", "most eyebrow waxes performed in eight hours by a team", and "longest head massage chain". Guiness has always been a half-commercial silly enterprise. It's literally founded by a beer brand to resolve pub trivia arguments.
>Guiness has always been a half-commercial silly enterprise. It's literally founded by a beer brand to resolve pub trivia arguments. Oh, those are the same Guinness! I always wondered.
Re: Lego breaks ground on first US manufacturing facility
#206Earlier quoted context omitted.
Maybe they just received some good old-fashioned tax incentives? It's not always about geopolitics.
My guess is that Lego customers are also increasingly older. I mean look at the millennium falcon. https://www.lego.com/en-us/product/millennium-falcon-75192 https://i.imgur.com/vsxVnSJ.png ages 16+ When I think of fancy lego, I think of something like this https://www.lego.com/en-us/product/lego-medium-creative-bric... because it has wheels and stuff, not just bricks. I would have imagined "regular" lego was just di…
LEGO Group A/S remains privately held by the family that started it in Denmark.
Re: Lego breaks ground on first US manufacturing facility
#207Hopefully all American employees get the same treatment as European employees, rather than hiring a bunch of US-entrenched management and having them go "well this is an American plant, so we don't have to give you a minimum number of vacation days, and we only need to wage gauge you a tiny bit less than other companies in this space int he US for you to feel like we're treating you well". It's so easy to open a plan…
It is striking how quickly the US turned into a backwater for all types of labor.
Re: Lego breaks ground on first US manufacturing facility
#208The Legoland park was pretty disappointing.
It’s not great, but I do think it’s best enjoyed by a child of a certain age. I’m gonna go with 7-11 years of age. It’s not even close to Disneyland, but if your kid likes legos and they’re of that age group they’ll have a good time.
That and the long forgotten characters of 100 years ago.
Re: Lego breaks ground on first US manufacturing facility
#209They really need to work out their quality deficits first, a lot of recent mishaps have been inexcusable. You can't sell a $600 display model(which is a ridiculous price in the first place) with very visible gate locations from the molding process and uneven colors. These are purely caused by cheap molds and plastic mixes - it didn't used to be this way, but somehow they decided that they had to start jeopardizing th…
LEGO absolutely has a quality problem now. I am in my 30s and I had never seen a LEGO defect, and I have seen quite a few bricks. In the past year, I have seen several in-person among the toys I've bought for my kids, and several more anecdotally around the internet. Now I even see it here on HN. the LEGO brand had an unassailable, invincible reputation for quality, and now, for what seems like the first time, that i…
Re: Lego breaks ground on first US manufacturing facility
#210Earlier quoted context omitted.
The 90s are when fancy sets with specialized pieces REALLY took off. The 90s space stuff compared with the 80s was a big shift. But that's still 30 years ago so Lego has been fancy pieces and custom kits for a couple generations of kids now.
> But that's still 30 years ago so Lego has been fancy pieces and custom kits for a couple generations of kids now. You can get a 790 piece big box of Lego brand plastic building blocks on Amazon for $35. These types of collections tend to end up in yard sells, or passed around extended families because they last longer than a single childhood. The none-fancy Lego branded blocks still exist, and are still a common pa…
Then when you get bored with the specialty model as-it-is, the pieces go in the bins and you remix them with everything else :)