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Lego breaks ground on first US manufacturing facility

manufacturingdive.com

131–140 of 345 posts

Re: Lego breaks ground on first US manufacturing facility

#131

What is motivating companies like Lego to bring manufacturing back home?

Keep in mind, Lego is a Danish company. This is an investment in a foreign country.

Funny as it is, I wonder where the general mindset as this comes from, is it US media or even education?

I mean the idea that anything good comes from US and only US, rather than mankind overall and that >95% of human race doesnt live within US borders. A bit if humility and critical thinking also about ourselves goes a long way, especially long term.

Re: Lego breaks ground on first US manufacturing facility

#132

Funny how nobody mentions plastic pollution, which is the main output of this factory.

Consifering how much plastics we use for once in restaurants and starbucks, or how much we use in cars or home appliances and dispose (=landfill) without second thought, this is miniscule.

Do you post same question on every Tesla or Apple thread? The added value between creation and landfill is what defines utility, and I'd say Lego is one of the better uses of it. The last thing I want to see is Lego forced to use some more eco-friendly material that lasts a fraction of plastics longevity, for higher costs, and questionable ecological impact down the line.

Re: Lego breaks ground on first US manufacturing facility

#133

Earlier quoted context omitted.

As opposed to those serious Guiness records like "farthest eyeball pop", "loudest purr by a domestic cat", "most face flesh tunnels", "most tennis balls held in the mouth (by a dog)", "most eyebrow waxes performed in eight hours by a team", and "longest head massage chain". Guiness has always been a half-commercial silly enterprise. It's literally founded by a beer brand to resolve pub trivia arguments.

The point still stands: By no reasonable definition is Lego the largest manufacturer of tires.

they produce the most tires? they’re incredibly small tires but there’s still a lot of them and they’re definitely tires.

Re: Lego breaks ground on first US manufacturing facility

#134
post #130

Earlier quoted context omitted.

Yes we do :) and we are actually hiring engineers to the team that builds the software! ( LEGO Digital Designer ) https://www.lego.com/da-dk/careers/search?keyword=digital+de...

Can this role be remote, or would a hire have to move to Billund?

unfortunately we dont support full remote. but offer a nice relocation package. we hire for software engineers in Billund, Copenhagen and London, we have hired 1000+ last 2 years, massive digital growth

Re: Lego breaks ground on first US manufacturing facility

#135

Funny how nobody mentions plastic pollution, which is the main output of this factory.

I'm not sure Legos actually contribute much to pollution. They almost never get thrown away as bricks generally get passed down to offspring. You rarely see Legos at thrift stores as they are so highly demanded and are snapped up quickly. These little plastic bricks stay in circulation for decades and will probably be loved by humans in a century.

Re: Lego breaks ground on first US manufacturing facility

#137
post #6

Interesting learnings for me from this article: - Lego operates multiple $1B+ factories around the world - they are not just a design and marketing company - 1400 manufacturing jobs in Virginia expected - not just an automated thing. Anyone know what changed economically to justify the high US labor costs? Particularly compared to MX - 100% Carbon neutral via on-site Solar in Virginia (not particularly sunny). No off…

> Anyone know what changed economically to justify the high US labor costs? Particularly compared to MX My understanding is the US: 1. Is more politically, economically, and frankly physically secure than Mexico. 2. Has cheaper energy 3. Has a better-trained manufacturing workforce for the kinds of machine Lego is gonna use.

[dead]

Re: Lego breaks ground on first US manufacturing facility

#138

Earlier quoted context omitted.

As opposed to those serious Guiness records like "farthest eyeball pop", "loudest purr by a domestic cat", "most face flesh tunnels", "most tennis balls held in the mouth (by a dog)", "most eyebrow waxes performed in eight hours by a team", and "longest head massage chain". Guiness has always been a half-commercial silly enterprise. It's literally founded by a beer brand to resolve pub trivia arguments.

The point still stands: By no reasonable definition is Lego the largest manufacturer of tires.

Why isn't it reasonable to call them the largest tire manufacturer?

They're not claiming to be the largest automotive tire manufacturer.

But structurally they make real tires, as opposed to some other brands, which might produce solid plastic wheels.

They're not pressurized, but neither are e.g. https://crocodiletires.com

If you're going to claim that toys don't count, that's going to get quite fuzzy. Some RC model tires are larger than those on some "real" vehicles.

Re: Lego breaks ground on first US manufacturing facility

#139
post #93

Earlier quoted context omitted.

I'm just glad that we're bringing LEGO manufacturing back to the US. For too long US builders have been subject to the geopolitical risks of Denmark, the Czech Republic, Hungary, China, and Mexico. This is a strategic raw material, without which trains, helicopters, fire engines, pirate ships, and hospitals cannot be built. To say nothing of the dependence that US media IP has on continued fresh brick availability. I…

I heard the pirate shipbuilding unions are celebrating.

I mean, that's obviously driven by politics. They're an important economic driver in Florida.

Re: Lego breaks ground on first US manufacturing facility

#140
post #93

A little local color from a resident of Virginia (Charlottesville): Late last year Virginia's Governor Youngkin took significant heat in the legislature and media for quashing a Chinese battery factory that was set to locate in the state. https://www.virginiamercury.com/2023/01/12/youngkin-halted-f... https://www.virginiabusiness.com/article/democrats-call-out-... He said that supporting China's venture was not in th…

I'm just glad that we're bringing LEGO manufacturing back to the US. For too long US builders have been subject to the geopolitical risks of Denmark, the Czech Republic, Hungary, China, and Mexico. This is a strategic raw material, without which trains, helicopters, fire engines, pirate ships, and hospitals cannot be built. To say nothing of the dependence that US media IP has on continued fresh brick availability. I…

I think this was parody... but geopolitical risks of Denmark!?!
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