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Lego breaks ground on first US manufacturing facility

manufacturingdive.com

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Re: Lego breaks ground on first US manufacturing facility

#121
post #5

I’m so confused by Lego’s market share. They sell cheap plastic at insane premiums. Why is there not more competition?

Lego pieces are unique in their extreme manufacturing precision. It's very difficult to replicate at a large scale. You're paying for their engineering.

Re: Lego breaks ground on first US manufacturing facility

#122
post #27

Earlier quoted context omitted.

If you look on Amazon or Aliexpress there is definitely competition, just not in stores. I have a few not lego kits that are fantastic.

Do you remember any of the brand names that was of good quality?

Just to add my own two cents: Cobi produces exclusively in the EU and with superior quality than Lego, albeit focused mostly on adult market with military stuff.

There is Mould King, Cada, Bluebrixx which also have more decent sets but you need to do your own research and specific sets. Newer sets are generally higher quality than older ones as Lego competition as drastically improved in recent years.

Re: Lego breaks ground on first US manufacturing facility

#123

The title is somewhat misleading. The story might be about LEGO's first directly built and branded factory. But it wont be the first LEGO factory in the US. Back in the 60s/70s the company Samsonite had a license from LEGO to make (or at least package up) LEGO sets right here in US facilities. I know this for a fact because when I was a kid my father worked for Samsonite. He would often bring home bags of loose LEGO…

A cousin had a small Samsonite suitcase with the Lego logo on it, I was jealous.

Re: Lego breaks ground on first US manufacturing facility

#124
post #46

Earlier quoted context omitted.

They are also the largest manufacturer of rubber tires in the world https://www.guinnessworldrecords.com/world-records/100909-la...

They're the "largest" manufacturer of tiny little toy car wheels that use a few grams of rubber. It's a paid ad for LEGO, not a serious record.

It’s a fun piece of trivia. Jeez.

Re: Lego breaks ground on first US manufacturing facility

#125

It will be the first US Lego factory in a while, but here is some history: > The first LEGO factory in Enfield opens in 1975 – a packing facility for LEGO DUPLO® bricks. The elements to be packed arrive from factories in Billund, Denmark, and Baar, Switzerland – transported to the US in container ships. > The Enfield factory is constructed as a “conversion ready” building with open steel structures which can quickly…

They also had their main e-commerce development operation in Enfield at one point. I worked there for a while! Nice bunch.

Re: Lego breaks ground on first US manufacturing facility

#126
post #72

Earlier quoted context omitted.

> The plastic parts are more than just generic shapes; many of them are custom and designed for the specific kit. With Lego, it's surprising how often the parts are NOT designed for a specific kit. You can look through the parts list at the end of the instruction manual. You'd be surprised how often they've re-used parts you'd think are specific to a kit. With Saturn V in particular, I was SURE the fairing must be a…

> With Lego, it's surprising how often the parts are NOT designed for a specific kit. OK, that is interesting. I wonder if and or what the software used by kit designers looks like? Does Lego have a custom CAD system that references the catalog of existings parts? Are they any Lego employees here that are able to comment?

Yes we do :) and we are actually hiring engineers to the team that builds the software! ( LEGO Digital Designer ) https://www.lego.com/da-dk/careers/search?keyword=digital+de...

Re: Lego breaks ground on first US manufacturing facility

#128

Earlier quoted context omitted.

They're the "largest" manufacturer of tiny little toy car wheels that use a few grams of rubber. It's a paid ad for LEGO, not a serious record.

As opposed to those serious Guiness records like "farthest eyeball pop", "loudest purr by a domestic cat", "most face flesh tunnels", "most tennis balls held in the mouth (by a dog)", "most eyebrow waxes performed in eight hours by a team", and "longest head massage chain". Guiness has always been a half-commercial silly enterprise. It's literally founded by a beer brand to resolve pub trivia arguments.

The point still stands: By no reasonable definition is Lego the largest manufacturer of tires.

Re: Lego breaks ground on first US manufacturing facility

#129
post #72

Earlier quoted context omitted.

I am an adult who has built several Lego kits recently. These include the NASA Saturn rocket, the NASA LEM, a grand piano and a Fender guitar amp combo. The plastic parts are more than just generic shapes; many of them are custom and designed for the specific kit. The plastic itself has a good feel and is durable. The kits are unique and must have required numerous hours of research and development, prototyping and u…

> The plastic parts are more than just generic shapes; many of them are custom and designed for the specific kit. With Lego, it's surprising how often the parts are NOT designed for a specific kit. You can look through the parts list at the end of the instruction manual. You'd be surprised how often they've re-used parts you'd think are specific to a kit. With Saturn V in particular, I was SURE the fairing must be a…

> With Lego, it's surprising how often the parts are NOT designed for a specific kit.

Mildly famously, frogs have been used for all sorts of things:

https://www.brickfanatics.com/five-best-uses-of-lego-frogs

Re: Lego breaks ground on first US manufacturing facility

#130

Earlier quoted context omitted.

> With Lego, it's surprising how often the parts are NOT designed for a specific kit. OK, that is interesting. I wonder if and or what the software used by kit designers looks like? Does Lego have a custom CAD system that references the catalog of existings parts? Are they any Lego employees here that are able to comment?

Yes we do :) and we are actually hiring engineers to the team that builds the software! ( LEGO Digital Designer ) https://www.lego.com/da-dk/careers/search?keyword=digital+de...

Can this role be remote, or would a hire have to move to Billund?
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