Earlier quoted context omitted.
> I’d put money on others launching similar things. WeChat has had this for years (and other messengers in South Wast Asia). I have no idea why in-chat apps were never successfully implemented in the "West". There were minimal attempts by bot Apple and Facebook to add apps to their chats, but at best it's "let's add stickers"
because Asia leap-frogged over old internet protocols in favor of platforms, whereas a lot of Western systems are tied into email, websites and the crawlable/open web. Same reason SMS is still popular in the US compared to ip-based chatting everywhere else.
Walled gardens and controlled ecosystems are horrible and concentrate power in the gatekeepers.
I hope the experience is kludgy and user unfriendly to the point that startups not contained in the straightjackets of other systems continue to win out.