> In social media research, we focus on “how much social media did a person consume?” and we plan our experiments accordingly...Most don’t even distinguish between platforms, as if Instagram, Facebook, Snapchat, and TikTok are just different kinds of liquor. This is the problem I have with studies of "social media". It's like saying "the internet" causes problem, or "computers". These are overly broad categories and…
Still, I think at a certain point (with 4 hours per day surpassing that point IMO) it's hard to argue the activity remains beneficial. I'm not sure how someone would have time to do an actual hobby and spend a literal 4 hours per day on hobby social media groups, unless they're so wealthy they don't need to work, or they're not taking care of their health e.g. sleeping too little.
So I don't think it would be a terrible public health thing to encourage people to set personal social media time limits (on average), even if it may be premature scientifically to say much specifically. Of course it's critical to not pretend that research is further along than it actually is in any sort of proactive public health PSA.