It's outrageous that once a great OS builder, is now resorting to pushing it's subscription services through it's OS. Imagine MacOS and iOS showing in menu ads, I hope Apple never stoops to this level.
When were they ever a great OS builder? It was always mediocre at best, and that not very often. For many years, I had hoped they'd pull an apple and run linux under the hood with a graphic shell that made it look like Windows. But times have moved on, and it will never again be an important enough product for them to fix in that manner now.
It's really just the shitty UI more than anything else. The ads and paid placement are an embarrassment, and they still have an inconsistent UI going back to Windows 8. I guess you could throw in telemetry too.
I have just as many gripes about MacOS - probably more. I have really disliked that OS for several years now. I feel like I have to conform to it rather than have it work for me.
These days, I'm a happy Linux user. It's not perfect, but it's the best of the big 3 for me.