This reminds me of the days where Ballmers goal seemed to be to lock everyone into Windows and MS products when the real upside turned out to be “make MS products fully available where people already are”. To me this brought about some great changes to their products on android, Mac, and iOS. Even the web versions of their products are actually really good.
I feel like windows is going through the same identity crisis that Ballmer took the MSFT brand through. Like what does it want to be? Is it an OS or an advertisement platform. Right now it’s trying to be both and that sucks. I hope that someone from very high up finally steps in at some point and clarifies the vision for windows and closes up all these crap avenues of revenue squeezing.