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Perhaps it's overly reductionist, but I think a lot of The Google's issues come down to their self-image. To this day they're stuck in the year 2006 when everybody and their grandma saw them as "cool", "innovative", "not Micro$oft", and "not evil." Most average joes don't believe those things anymore and just see The Google as the default thingamahoozie for looking up stuff on their phone. The Google believed they co…
I think there's something to this. Another perspective might be Apple vs Intel, where one of my friends worked (at both) in fairly senior roles 5+ years. The problem is that companies get really good at solving yesterday's problems. In Intel's case, that was making great CPUs for desktop PCs and servers. I have no doubt that the absolute pinnacle of desktop PC CPU engineering, was done at Intel in the last ~10 years.…
Had Intel maintained its competency in designing and manufacturing CPUs, their situation would have been much better.
They surrendered the process technology lead to TSMC, and let Apple make far superior laptop CPUs without a good response for years.
They failed in what was supposed to be their core competency.
And, of course, in anything outside CPUs and Chipset, Intel is comically bad.