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Apple Card’s new high-yield Savings account is now available, offering a 4.15 p

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Re: Apple Card’s new high-yield Savings account is now available, offering a 4.15 p

#13
post #7

It is interesting that there is no direct deposit requirement for this account. Most traditional (Truist, BofA) and competitor banks (Sofi) offer incentives to encourage direct deposit for the end users. I wonder what other strategies Apple will be using to drive deposits in lieu of this. It is also in Apple's best interest to drive deposits, as most of these agreements end up with the bank (GS) and the provider (App…

The one strategy mentioned in the article is cashback from Apple Card purchases will go straight into the savings account.

While not huge on an individual basis, it could be a large $$ across the entire Apple Card user base (from Goldman's perspective)

Re: Apple Card’s new high-yield Savings account is now available, offering a 4.15 p

#16
I feel somewhat confused; my current Wells Fargo saving account APY is 0.01% where did I go wrong? Seems like I might be shifting my money to a new home.

Edit: In the very least it will educate many uninformed folks like myself they are getting shafted at their current banks. Double edit: Thank you for all the helpful links and information!

Re: Apple Card’s new high-yield Savings account is now available, offering a 4.15 p

#19
post #7

It is interesting that there is no direct deposit requirement for this account. Most traditional (Truist, BofA) and competitor banks (Sofi) offer incentives to encourage direct deposit for the end users. I wonder what other strategies Apple will be using to drive deposits in lieu of this. It is also in Apple's best interest to drive deposits, as most of these agreements end up with the bank (GS) and the provider (App…

>I wonder what other strategies Apple will be using to drive deposits in lieu of this.

Their cult following takes care of that honestly

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