1) "It will reportedly be known as Project ‘Magi’ and is said to provide a far more personalized experience than the company’s current service." That is super creepy. Google knows a lot about you, and now it is using that knowledge to really put you in a filter bubble. Imagine this plus engagement metrics. 2) So much for that monopoly a lot of people thought Google had. Turns out they're still as exposed to market pr…
The last thing anyone should ever want from a search engine is different results from the next person over.
You could argue that we should just ask for exactly what we want, but that puts more work on the user and reduces the effectiveness of the tool. I don't want to type more than "python", I just want the link!
Search engines provide very little personalization even today. I'm almost surprised a competitor hasn't popped up with a product that tries to fill that niche.