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Ask HN: Why call it an AI company if all it does is call open AI API?

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21–30 of 62 posts

Re: Ask HN: Why call it an AI company if all it does is call open AI API?

#21
Sales guy last week: “We don’t use OCR. That’s 20-year old tech. We use Amazon Textract”

Annoyance of sales/marketing tactics aside, the problem is when you are the plug-in. They can screw you at any moment, raise the price, change the interface every month, kick you out of the App Store, or whatever. You have little to no leverage.

You have real value when people want to plug into you.

Re: Ask HN: Why call it an AI company if all it does is call open AI API?

#23
post #5

Almost every question like this can be answered with the word "engagement" It's the hot topic of the moment, people are searching it. Businesses market to what people are searching. Is it lying? Sure, I could be convinced. Is it illegal? Nah. Will people do it no matter what we think about it? Forever. I'd focus on your own marketing rather than worrying about whether other people are lying. You don't need to call yo…

haha this is funny. imagine i say i work as a mathematician but actually i run the cash register?

Re: Ask HN: Why call it an AI company if all it does is call open AI API?

#26

AI is just a marketing term. Doesn't actually have a proper definitiom.

On the contrary, the reason it's a marketing term is because it means something to end users. It's just not what OP thinks it means.

That said, successful marketing terms can lose a lot of their meaning and become very broad categories if a lot of companies/products adjacent to it are able to squeeze value out of the association.

Re: Ask HN: Why call it an AI company if all it does is call open AI API?

#27
I once built a web app for a client that did not use any AI or machine learning at all. All it did was to make some well thought out SQL queries. They called it "advanced AI" on the marketing page and made lots of money. And I bet it made the end customers feel better to use such an advanced tool.

Re: Ask HN: Why call it an AI company if all it does is call open AI API?

#28
post #3

"My product is NOT an AI company. It’s a dev tool for app developers." and people will definitely NOT be interested. The market can stay irrational longer than you can stay solvent.

So should I lie and say it’s an AI company? Just trying to understand this trend.

No, you're not. You're flame baiting.

Re: Ask HN: Why call it an AI company if all it does is call open AI API?

#30
The word you're looking for is called marketing. If you don't like that part of a business as a developer, that's fine, but you'll soon find out why it is an essential skill when starting a company or building a product. To answer your question: No, it's not a lie even by more rigid developer community standards if AI is the core part of the product (so let it be API calls). Those companies are using AI Technology as perceived by the public.
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