Spotify abandons Heardle less than a year after buying it
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Re: Spotify abandons Heardle less than a year after buying it
#2What was their original plan when they purchased it?
Was it just an acquihire all along?
Re: Spotify abandons Heardle less than a year after buying it
#3I wonder what happened to the people who decided to buy it? Was it bought with intention to integrate it or to close it?
I guess it is not worth to keep it on life suport with a skeleton crew just fixing bugs (if even needed)? But then why buy it in the first place?
Embrace and extinguish?
Re: Spotify abandons Heardle less than a year after buying it
#4What was their original plan when they purchased it? Was it just an acquihire all along?
Own it in case it gets really popular
Re: Spotify abandons Heardle less than a year after buying it
#5What was their original plan when they purchased it? Was it just an acquihire all along?
I think investors get FOMO when they see other companies buying things and think "oh shit maybe I'm missing out on this great opportunity" and reactively buy something that fits the trend in their space.
Re: Spotify abandons Heardle less than a year after buying it
#6Thank goodness. One of my Facebook friends spams my feed with his Heardle score every day and it drives me crazy.
Re: Spotify abandons Heardle less than a year after buying it
#7I remain pissed that Twitter killed Scroll within 6 months.
Re: Spotify abandons Heardle less than a year after buying it
#8Heardle was fun, but really needed more development. Why not use other parts of the song besides the intro? I think they also could broken it into genres or decades. I mostly lost interest because I'd go too many days with songs that I simply had no chance with. (I assume they are popular with the kids, but I'm out of touch)
Re: Spotify abandons Heardle less than a year after buying it
#9I wanted to try it but it was never made available in Germany.
Re: Spotify abandons Heardle less than a year after buying it
#10Seems reasonable.
It's a product that should, and perhaps could in a more bullish market, have grown their subscriber base while adding value to their core product.
Clearly they didn't get the numbers they wanted/needed and if everyone else is cutting right now, this is something that seems reasonable to cut from their expenses.
The concept of the game sounds cool though as a customer of the company itself however I didn't know about it.
Also I wouldn't put it past them to push features of the game directly into the Spotify app in the future. (Maybe they already have, I don't know).