Earlier quoted context omitted.
The conflict of interest is that he is writing about an organization he works for.
That does not mean there is a conflict of interest. By your standards no news organization would ever be able to report on things that they themselves are a player in. But in the real world this happens with some regularity and editorial boards have set ways of dealing with this sort of situation. They tend to become far more careful as soon as their own name is part of the story on the off chance that it could be us…
Conflicts of interest are things to know and look out for.
This is not the case of an editorial board. And, when publications write about themselves, even when there are editorial boards, there is a conflict and they may very well report the story differently than a 3rd party.
Not realizing the conflict of interest is akin to being just fine with content on a news site about a product written by someone at the product company with no label of sponsored content or something similar.