Paint coatings can make a massive difference to temperatures in a home. People understand "black paint = hot", but that isn't even necessarily true, and there is far more to it. I believe building regulations should require specific performance from paint on new buildings, and that commercial painters be required to replace any paint on a 'same or better' basis. Performance would be measured on the basis of watts of…
Tell us more.
The heat moves via light - infrared light usually. Cooler things emit less light overall, and the light they do emit tends to have a longer wavelength (thats why the embers of a fire might glow red, but a hotter fire might be orange or yellow).
For each color of light that something might emit or absorb, there is a 'shinyness' (technically known as reflectance spectra). A shiny surface reflects light, which means it will take longer to heat up, or longer to cool down.
By making a material which is shiny in the redder (ie. longer) wavelengths, yet not shiny in the shorter wavelengths, you can make a material which heats up fast when put next to a very hot item (like the sun), but doesn't cool down fast when put next to a very cold object (like the night sky). That would make a great paint for a building in a cold climate! This would be a visually 'black' material to our eyes, although you could design it to be any human color if you trade some performance.
Likewise, one can do the reverse. Reflective of short wavelengths, and non-reflective of long wavelengths. That will help it stay cool in the sun, and lose as much heat as possible at night to the sky. The ideal material for this would be visually white, but again, you can trade a little performance for any other color.
It is also possible to have panels which physically flip to reveal another coating either between summer and winter, or between day and night to get even better results - although obviously with a complexity cost. Shutters in some european countries are an early version of this idea.
Note - the above is a simple explanation. For the full explanation, see [1]