What I don't understand is why a couple of the higher quality tractor companies have not started pushing hard to brand "we support repair" and having available online manuals and software to support this. This seems a perfect marketing/product platform for an underdog that also believes this. Massey, Fendt or similar could really differentiate themself and take market share on the back of this I suspect. Especially w…
> What I don't understand is why a couple of the higher quality tractor companies have not started pushing hard to brand "we support repair" and having available online manuals and software to support this. This seems a perfect marketing/product platform for an underdog that also believes this. My understanding is basically all high-capital machinery makes a _lot_ of money from support contracts and repairs. I think…
He had a team of highly-paid salesmen (and they were pretty much all men) driving around the countryside convincing school principals and the like that they needed new photocopiers.
The profit margin on the machines was basically zero.
But the salespeople earned their keep, because every large photocopier sold also had a service contract that charged a fee for every copy made.
The game was up by the early 2000s when the stand-alone photocopier was replaced with networked laser printers, but while it lasted it paid for a lot of salespeople’s fancy cars, boats, and overseas holidays.