It's amazing how much "mystique" is assigned to a man who's success can probably be at least 75% attributed to just being an enthusiast about his own products in a business world where it's usually limited to the founding members. How many CEOs, product managers and the like have been caught promoting their own brand with a "tweeted from iPhone" tagline. Probably "efficient business people", but literally won't touch…
Watch (or listen to) some of the old Steve Jobs interviews at ALl Things Digital: https://podcasts.apple.com/us/podcast/steve-jobs-at-the-d-al... It is remarkable how prescient he is about the future that was a decade away. How revolutionary some of the things he demo'd were at the time that we now take absolutely for granted. The man was mercurial and probably not fun to work for. And many a marriage or personal rel…
https://youtu.be/oeqPrUmVz-o?t=139
It's 3m and to the point. Build products the customer wants instead of building and marketing your existing tech.