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Al Jaffee, king of the Mad Magazine fold-in, has died

nytimes.com

61–65 of 65 posts

Re: Al Jaffee, king of the Mad Magazine fold-in, has died

#61

Earlier quoted context omitted.

> I don't know what the modern equivalent is Sponge Bob in its first season. I thought it was a dumb kids cartoon, until I inadvertently watched an episode. The humor in it worked on many levels, there was the kid's humor, with a wicked overlay of adult humor on top. I recall one where SB and friends were out on a fishing boat. The name of the boat was painted on the prow. The framing of the shot cut off the first co…

An older cartoon with the same idea is Rocky & Bullwinkle. They had the slapstick for the kids, and sly satire for the adults. For example, one plot centered around a pond named Veronica Lake. (Veronica Lake was a film star renowned for being sultry.) Someone asked where the boys were at some point, and the reply was "they are playing in Veronica Lake." I always wondered how that got past the censors.

"Rocky and Bullwinkle" was an incredibly smart cartoon, at least on the level of Looney Tunes, with a sophisticated level of satire that the Warner Brothers cartoons generally didn't do.

The new R&B shows on Amazon do a pretty good job of capturing the spirit of the original, which was a pleasant surprise for something coming out in the late 2010s.

Another more modern cartoon that does similar stuff is "Animaniacs", which was also a kiddie show that was surprisingly smart and often sophisticated, something that can be appreciated by adults as well as kids

Re: Al Jaffee, king of the Mad Magazine fold-in, has died

#62

I'd have a hard time exaggerating Mad Magazine's influence on my young mind. In particular, their cynical take on advertising pretty much is my view of it. For instance, if I see something like "'Hot New Game' is 'a thrill ride'", I assume they lopped off "...for kindergartners who scare too easily". I love ya, Mad gang. Thank you for sneakily teaching this kid some critical thinking.

Reading Mad always felt so subversive! And this was before I had any idea what the word "subversive" even meant.

The funny thing about Mad is that it was incredibly literate, especially in the 50s and 60s. Those were some smart guys writing "Snappy Comebacks to Stupid Questions", etc.

In fact Al Jaffee just passed away at the amazing age of 102. Hacker News had a link to a piece about him in the NYT.

Re: Al Jaffee, king of the Mad Magazine fold-in, has died

#64
post #8

Since the article has no examples that show how this worked, here's a CSS simulation of two fold-ins for anyone who hasn't had the pleasure of folding the back page of their Mad Magazine : https://thomaspark.co/2020/06/the-mad-magazine-fold-in-effec... (Note the bottom copy before/after as well.)

not MAD magazine, but a fold-in from the same time period, and with the same sense of humor. not entirely safe for work but I'd be surprised if anybody's offended:

1. https://i0.wp.com/cheapskatecafe.com/wp-content/uploads/2011...

2. https://pbs.twimg.com/media/EVzZqXNX0AEaF0h.jpg

unfortunately, Land O Lakes has recently changed their packaging after 50+ years

Re: Al Jaffee, king of the Mad Magazine fold-in, has died

#65
post #8

Since the article has no examples that show how this worked, here's a CSS simulation of two fold-ins for anyone who hasn't had the pleasure of folding the back page of their Mad Magazine : https://thomaspark.co/2020/06/the-mad-magazine-fold-in-effec... (Note the bottom copy before/after as well.)

This kind of reminds me of the 'player' I built for https://www.wrap.co/, all in CSS. Getting the page turn correct was a fun battle.
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