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Everything advertised on social media is overpriced junk

pluralistic.net

161–170 of 213 posts

Re: Everything advertised on social media is overpriced junk

#161

My feeling throughout reading the article is best summed up as "Y U mad bro?" He harps on an "anti-woke" razor company that tries to market themselves as an alternative to Gillette and Harry's — the big point is "they spend 800k/month on marketing, so it drives up the cost of the razors". Does he know how much Gillette spends (saved you a search: 600M/year)? How do they fund that I wonder? He cites a study that says…

You’ve clearly never worked in direct response marketing. The cost of customer acquisition vs lifetime value of a customer is terrible compared to traditional retail. In 2007, you could print money. In 2023, you’re most likely barely breaking even buying digital ads. The OPs thesis is quite correct. I’ve been in the space for 14 years and have tens of millions, if not hundreds, in DR adspend across multiple platforms…

I've been in the direct response industry as well for a while and kind of at a loss for what to do.

Being a small time app developer and seller of random things. I can't afford these new CPMs, $15 - $50 is a LONG shot compared to 2019 and paying $3-5 CPM.

Mind you I've spent close to $400k between Fb/Snapchat/Tiktok.

What do I do now that these companies have shut me out? Anything I build I can't see a path forward on acquiring customers without say buying email lists or hitting SMS lists. I feel very unfairly screwed.

Re: Everything advertised on social media is overpriced junk

#162

My feeling throughout reading the article is best summed up as "Y U mad bro?" He harps on an "anti-woke" razor company that tries to market themselves as an alternative to Gillette and Harry's — the big point is "they spend 800k/month on marketing, so it drives up the cost of the razors". Does he know how much Gillette spends (saved you a search: 600M/year)? How do they fund that I wonder? He cites a study that says…

My feeling throughout reading the article is best summed up as "Y U mad bro?" He harps on an "anti-woke" razor company

Could be rewritten as 'U mad bro? Y no buy muh razors & own the libs'.

Re: Everything advertised on social media is overpriced junk

#163
post #115

Earlier quoted context omitted.

It’s happening on every e-commerce platform because it’s profitable. Etsy and Walmart for example have the exact same random cheaply manufactured Chinese goods on there

No need for the "e." By and large, it happens everywhere. You can try to blame capitalism, but that feels like a trap. My view is that "high quality" is largely an illusion. And you start changing your view of it as you get older.

> My view is that "high quality" is largely an illusion. And you start changing your view of it as you get older.

I disagree. I'd argue your view of it is changing because you can't find high quality stuff anymore, but it used to exist.

My parents have an immersion blender that is nearly indestructible. It has been working for almost 30 years now and the damn thing never dies.

Nowadays if you go to any blender from any brand on Amazon the first comment you see is "I used it to blend some ice and it broke on the first day".

Re: Everything advertised on social media is overpriced junk

#164

Just use any kind of adblocker (uBlock, NextDNS) and ads don't bother you anymore. I honestly never ever bought anything just beacuse of seeing ad. It simply never worked on me. Or targeting was just terrible. What frustrates me more is absence of quality of reviews of products that I think of buying. Usualy there are bunch of generic reviews that was clearly writen for money (cold be called ad) or without deep knowl…

I recently paid 10$ to access a site that reviewed keyboards. It for example let me listen to the typing sounds. I think a niche rewiev site can be a lucrative buisness.

Re: Everything advertised on social media is overpriced junk

#165
post #90

Earlier quoted context omitted.

>Give me one example when this approach succeeded, without any corresponding legislation I think he's describing when the market dethrones an entrenched player without legislation. This happens quite often. Cable companies come to mind. Kodak, Novell, Sun Microsystems, etc. Like he said, regulation today serves the wealthiest companies, because startups, the ones that do the dethroning, have extra costs that are more…

my understanding is that his example referred to consumers boycotting a business. I could not find a successful example. When a business gets replaced by a conpetitor, that's a diffetent mechanism

Ah ok. Yes, I remember it companies changing their behavior due to boycotts in the 80s and 90s but not since. I suspect companies are too big and too global and have too good PR.

Re: Everything advertised on social media is overpriced junk

#166

Just use any kind of adblocker (uBlock, NextDNS) and ads don't bother you anymore. I honestly never ever bought anything just beacuse of seeing ad. It simply never worked on me. Or targeting was just terrible. What frustrates me more is absence of quality of reviews of products that I think of buying. Usualy there are bunch of generic reviews that was clearly writen for money (cold be called ad) or without deep knowl…

This is unrelated to the article, but you presumably see ads outdoors? I hate it how the most interesting things to look at on the subway are advertisements. I should try to purposefully not look at them.

I have a book with me a lot of the time but I find it difficult to concentrate on reading (or anything, for that matter) when I'm not somewhere quiet.

Re: Everything advertised on social media is overpriced junk

#167
post #149

Earlier quoted context omitted.

I'd forego the $300 ones. But I'd also recommend 3 pairs of $60ish shoes. Wear a different one each day. And make sure to get at least 4 miles of walking in. Anything less and it likely isn't the shoes making you uncomfortable.

I have to walk a lot at work. Don't know about 4 miles but I am not sitting at a desk. Rockports used to make great shoes that fit without break-in, were suitable for daily use and in the workplace, and that didn't break the bank. Can't find anything in that style anymore so I have to go with so-called athletic shoes that come in a black finish.

Try merrell. Had a pair for 20 years, happily bought a new pair last year and quality is still good.

Re: Everything advertised on social media is overpriced junk

#168
post #125

Earlier quoted context omitted.

I don’t think this is a case of “nearly perfect competition driving prices down so nobody makes a profit” (e.g., you working for a social media company trying to argue how perfect competition this is ;-) ) - BUT potentially rather a case of “monopoly power of social media charging so much for customer acquisition that it drives profits to zero”; so rather a shift in profit from high prices from the manufacturers pock…

It's an auction. The buyers are driving up prices until it's no longer profitable.

This is hard core wrong. Only the preferred buyers have access to the product that everyone wants to buy. They negotiate above and beyond the auction system and the platform obfuscates that by making it more difficult for the users who are not preferred and must participate and in the "free market" to tell why their ads perform poorly.

Spoiler alert: it's because they are being sold garbage impressions while being shown "analytics" that make the lay person believe it's their content, or ad, or targeting, or whatever... and not the fact that the platform just pooled all the valuable impressions outside the auction and gave them to a preferred customer who never touched the auction system to begin with.

Re: Everything advertised on social media is overpriced junk

#169

Earlier quoted context omitted.

This. People like slapping laws on issues when the outcome is usually higher costs in the form of never shrinking burocrazys, little to no actual enforcement (unless you are rich or connected) and the red tape involved in compliance will likely make it worse. The answer is by adopting different behavior on our end. Add blockers avoiding services litterer in ads (its why i no longer use Instagram, google search, etc)

> The answer is by adopting different behavior on our end. This tactic has not succeeded even once since written records began. Did snake oil salesmen disappear because we ran out of gullible people? Give me one example when this approach succeeded, without any corresponding legislation

Popup and popunder ads?

Email spam filtering?

Web notification spam is much reduced since browsers made it a modal?

Re: Everything advertised on social media is overpriced junk

#170
post #89

What kind of social media ads are people getting that fits this narrative? I've counted first 10 ads on my FB feed (and I had to scroll for a while) 1 Four Seasons Hotels 2 Terra Kaffe - had to google them, $1300 Espresso Machine 3 iPhone case, according to ad reviewed by Wirecutter and MacWorld 4 Monos Carry-On Suitcase that looked like any other suitcase 5 ClubMed 6 Philips Sonicare toothbrush 7 Volvo XC90 Hybrid 8…

I'll add a data point to your search, here's my results of scrolling Facebook ads. This ignores the "suggested" posts from places like daily mail, which really, are also an ad. This list of ads looks really poor for anything claiming to be targeted.

1 the barbie movie

2 join the us military (I'm australian, and probably too old)

3 KFC

4 jb hifi. This definitely doesn't fit the narrative, this ad offers Apple hardware for less than the Apple store, something they've been threatened over before

5 nrma. A classic case of advertising to someone who has already purchased everything they sell

6 something entirely in a language I can't read. Well done Facebook.

7 vote for some Texas politician if you love God( Australian....)

8 something in Arabic

9 a presumably hacked account where a Persian rug gallery promotes an onlyfans account

10 nrma again

Nothing on this list strikes me as overpriced or otherwise supporting this narrative, but damn the targeting is terrible and I'd hate to be paying for this stuff to get shown to me

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