Hey.
As the hacker behind the version at http://print.imaj.es/ - I figured I'd share my response here too.
Ben's response is understandable - designers and hackers alike are proud of their creations and often are quick and strong-willed in defending their work.
However, the project that he's been running internally at FB itself aped the original British Ministry of Information project during wartime - the keep calm and carry on meme.
Ben's sentiment to keep focused is good. It's so good that when I saw it, I felt a resonance, a reminder that I should be shipping - so that I wanted to right there and then, make it, produce it, ship it.
So I went to work with my (legal) copies of illustrator and photoshop, and crafted my version. (see it here: http://print.imaj.es/products/stay-focused).
The comparison ends here, though. I took the sentence, sure.
But my process is letterpress, with really awesome paper, all made by hand (by me) locally.
So, I think at this point there's a valid conversation about what is art, what is originality, and how that can be defined - my work can easily be seen as derivative, implied.
I don't make a comparison here with Andy Warhol (who's work will far outstrip anything I'll ever make creatively), but Ben's argument here extends to the notion that Warhol's Campbell's soup work is theft; whereas many others (myself included) see it as a valid expression of the modernity the cans represented. I see the poster as a valid expression of the notion of being a developer-entrepreneur, of needing to keep on the track and ship - a mantra we can all live by.
Ben accused me of theft, suggesting I should donate profits to charity. He used language such as this being a rip-off, and worse.
I have thought about it and frankly I don't see it as theft, but as the normal course of art. Theft would be to make it and not reference the original - to ignore the ancestry and pretend it doesn't exist.
And, for the record, I'll donate any profits to charity- if there are any. As it stands, there's little chance the project will even get printed, as there is not yet sufficient orders.