I think rejecting status wholesale is also a huge mistake. Here’s the harsh reality. Many people judge and make decisions based on status. You can purport be above it and bootstrap and work as hard as you want but that one guy with status will get the raise he needed and now you don’t have. You can then try to lie to yourself that that is just superficial status. But it’s not. That guy can now use those resources to…
The article doesn't say you shouldn't work on projecting status for specific outcomes. If you want to raise money from venture capitalists, you should try to present yourself in a way that venture capitalists perceive as worthy of investment. If you think that VCs invest based on Ted talks or viral tweets, then do that.
There's a world of difference between executing a social media strategy to support your fund raising efforts and desperately trying to appear high status on Twitter to soothe your feelings of inadequacy.