I don’t get this. We already use direct reduction using about half hydrogen, and that can be increased to over 90%. Producing ammonia via the Haber process means losing 40% or so of the energy (and potentially more as you convert it back), so why not just use hydrogen directly? Simply because moving hydrogen is harder than ammonia? I think it makes way more sense to just make and use the hydrogen on-site.
As to cost, who can quantify me the risks of having and transporting so much ammonia?