What the article describes is correct, but I don't think the words "average" or "homogeneity" or "conformity" are the right terms, as they seem to carry negative connotations here. Rather, the right word is "convergence". The point is, people like certain things aesthetically. It used to be that artists and designers were still trying to figure out what looks good, and trying all the things. But now we've tried so ma…
On the contrary! There is a key difference going from "convergence" to "conformity": circular reasoning. People who need to sell the thing they invent, tell themselves that "convergence" is the best way there. Customers like familiar traits. So they design for intentional convergence, and that is the essence of conformity. 99.99999% of keyboards are the same physical layout. This layout is a standard that conforms to…
> People who need to sell the thing they invent, tell themselves that "convergence" is the best way there. Customers like familiar traits. So they design for intentional convergence, and that is the essence of conformity.
This is completely tautological. You're just saying "it's not convergence, it's conformity" and your only argument is "because I say it is".