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The age of average

alexmurrell.co.uk

21–30 of 493 posts

Re: The age of average

#21

Congratulations, you've found fashion. The reason why things were more varied in previous generations is the speed of communications. it took much longer for fashions to permeate through society, this mean that more local variations happened. Now, fashions are almost always global, but they still change at the same rate. The difference being is that they change much more in unison across the globe.

This is contrary to my experience: trends and fashion were short lived, trends lasting maybe half a year, and the fashion of the last season was definitely "out". Nowadays, there's a previously unknown stability and trends shift just minimally. Which enables this "everything looks the same" phenomenon as there is minimal variation over time and lots of room for aesthetics to spread and eventually engulf and embrace everything, there is.

(I've been observing this for at least the past 15 years or so. This feels more like the "post-history" of fashion.)

Edit: Regarding the speed of communications, mind that there were much read, trend-setting magazines, which came out periodically, every week or every month and that they had to make a point, relative to the previous issues. And, as a reader, you wouldn't have referred to a past issue from half a year ago. Moreover, past issues were hard to come upon, as they weren't sold anymore. Now compare this to websites, which keep lingering around (you wouldn't discard last month's posts) and platforms, where trends gradually gain momentum, until they eventually become ubiquitous. (At this point, a trend would have been "out" and "uncool", previously, but now this is when they are really enforced by algorithms.) I'd rather argue, for things like fashion, the speed of communications has decreased considerably and stability has increased, thanks to technology.

Re: The age of average

#24
Travel back 2000 years and I'd bet you'd find Romans complaining that every new villa looked the same and every new toga was in the same style. Every era has a dominant aesthetic in art, design, clothing and decor, but there's still likely a greater variety in the modern era than there has been at any point in history.

Re: The age of average

#25
This is the consequence of our generation taking over. We, the millennials are probably the most a-historic generation, our taste and values are exceedingly the values of the petit bourgeoisie. All of our faux sophistication reflects our depressing self-centered culture, our lack of erudition and our rabid individualism.

Re: The age of average

#27
The styles that the author reviews are real trends in their market (except the paintings, which seems like an intentional publicity stunt on the part of the artists rather than a genuine trend, and it harms the piece by being the introduction - gets everything off on the wrong foot), though not as all-consuming as they are made out to be.

The author then identifies a commonality between these trends, that they are all “average”. I don’t quite see that commonality, it seems a little strained. To be frank, the stronger commonality shared by all these styles is “the author despises it”. But there sort of is something there, “average” does kinda capture something they have in common, so I’ll buy it for the sake of discussion.

So, the author has discovered the current overall aesthetic of the age. Maybe from the inside it feels like it will consume the world and nothing will change, but from the outside it’s just the current overall aesthetic of the age, there were others before it and there will be others after it. You could write a very similar article about the Victorian period, maybe titled “The Age of Ornate”, filled with complaints that every field seems to be obsessed with adding a million curlicues and embellishments to whatever they’re making. The Victorian era (in architecture, fashion, etc., basically all the same categories mentioned in the article) lasted for 70-odd years or so, I bet it felt similarly never-ending and all-consuming to some people living through it back then.

Re: The age of average

#28
post #7

So this is what we have to look forward to in the age of AI-aided copywriting?

Sadly, I think a real person actually spent time writing this drivel. Using an AI would've been a better use of everyone's time.

Re: The age of average

#29
My brother noticed this development as well and exploits it for brinkmanship and (imho abusive) rejection of any compromise in personal relationships.

Why argue with that one pretty girl and give in into her needs, if there's more than 10,000 other girls who look literally identical, have the same gymed up bodies, have the same personalities, same preferences and fall for the same jokes?

To me, devaluing other people like this is abhorrent, but for him it's no problem.

Re: The age of average

#30

Congratulations, you've found fashion. The reason why things were more varied in previous generations is the speed of communications. it took much longer for fashions to permeate through society, this mean that more local variations happened. Now, fashions are almost always global, but they still change at the same rate. The difference being is that they change much more in unison across the globe.

> Now, fashions are almost always global

This has only been true for a few decades. It's a very new and foreign thing!

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