I’ve given up on Amazon shopping years ago. I much prefer to buy things directly from specific retailers, eg: outdoor gear from an outdoor retailer, clothes directly from the brand, etc. This has resulted in never having to return anything, not rolling the dice on product legitimacy, and pretty great customer service who is knowledgable of the products.
Do I really want to signup/purchase/unsubscribe-from-spam for a Proraso account, a Philips Sonicare account, and a Wilson account?
Perhaps Google Pay could add a useful layer here.