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Amazon starts flagging frequently returned products that you maybe shouldn’t buy

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Re: Amazon starts flagging frequently returned products that you maybe shouldn’t buy

#12
Oh my gosh, this is actually a huge improvement for customer-facing webpages! They used to be all about coaxing you into buying even if the product was garbage, but maybe the returns were costing them too much. I'm just wondering why they haven't gotten rid of these products altogether though. Hopefully, they keep making changes like this for other product pages too. Do you think they have any plans to tackle fake reviews or reviews for totally unrelated stuff? For example, mascara reviews on a kettlebell listing.

Re: Amazon starts flagging frequently returned products that you maybe shouldn’t buy

#14
post #12

Oh my gosh, this is actually a huge improvement for customer-facing webpages! They used to be all about coaxing you into buying even if the product was garbage, but maybe the returns were costing them too much. I'm just wondering why they haven't gotten rid of these products altogether though. Hopefully, they keep making changes like this for other product pages too. Do you think they have any plans to tackle fake re…

I figure returns have to cost them.

What I don't understand is why they don't already do this yet, instead of "flagging", just down-rank the product when it comes to search results and recommendations. If the return threshold hits a certain level, the product gets dropped entirely.

Re: Amazon starts flagging frequently returned products that you maybe shouldn’t buy

#15
This is great, but another thing they really need to do is create and enforce two more rules:

1) Lister must provide all dimensions of actual product (not just packaging)

2) Photographs must show product as actual sized, not photoshopped into a stock photo environment at 3x scale

Especially for home items, it's astonishing the number of items that just provide NO WAY to know what the size is.

It seems like such an easy first step to reducing returns. I wouldn't have to return it if the page did a better job describing the item in the first place.

Re: Amazon starts flagging frequently returned products that you maybe shouldn’t buy

#17

I had this come up recently, the issue is that it seems that products with multiple "styles" will show the same alert across all "styles". The problem is that often times the "styles" may be significantly different products, in my case they were monitors with extremely different specs all from the same manufacturer.

This is probably not the correct use of the "styles" feature on Amazon in the first place.

Maybe I'm wrong, but I'm betting Amazon would prefer items with different specs to be different listings, with styles being limited to differences like color, finish, etc.

Re: Amazon starts flagging frequently returned products that you maybe shouldn’t buy

#19
post #9

I don't get they don't crack down on the product switcheroo scam [0] - it seems like a trivial problem to solve. I've reported items to them before and they don't care. [0] this product for example, loads of the reviews are for something totally different - https://www.amazon.co.uk/WERPOWER-Windscreen-Invisible-Winds...

I've noticed several products recently that used an old product entry where the bulk of the older reviews were written in Spanish or German. Once translated you find they are gushing about a comic book they loved rather than the computer interface adapters I was looking at. Pretty sneaky since Amazon puts foreign reviews in a different bucket that you have to drill down into, I usually only do so myself when there aren't many English reviews.

Re: Amazon starts flagging frequently returned products that you maybe shouldn’t buy

#20
post #9

I don't get they don't crack down on the product switcheroo scam [0] - it seems like a trivial problem to solve. I've reported items to them before and they don't care. [0] this product for example, loads of the reviews are for something totally different - https://www.amazon.co.uk/WERPOWER-Windscreen-Invisible-Winds...

I suspect the switcheroo scam is somehow profitable or desirable to Amazon and there is no end to the number of shoelaces they will trip over or tangents they will chase on the path to confronting it.
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