This is the first startup here where I think the tech should essentially be illegal. It's cool tech, yes I'm impressed at the achievement. Nuclear weapons are impressive too. OTOH this kind of thing is getting easier and easier to do, so what's a realistic way forward?
Serious question. What is the difference in implications between this and a professional voice impersonator? I don't think it's as dangerous as we think it is. All of the consequences that Play.ht bring to society are already possible today and have been for some time. The difference is that it will be easier, but I don't think that makes it any more dangerous.
1) The impersonation can be carried out in real-time by the criminal themselves. No need to employ anyone else. (No trail leading to them.)
2) Pro impersonators aren't common in society. They are limited as an asset and not duplicatable. So, using one cannot spread like wildfire and overwhelm our awareness that voice impersonation is something of a common risk.
Maybe the second could hold the first in check. I think disruptive tech like this & similar advances in visuals come with a societal impact that lessens potentials for realising the bigger fears. But people just love fears.