Earlier quoted context omitted.
They're big enough to look after themselves for sure, but one way they do so is by convincing people to dedicate a lot of personal energy to defending them. That's one of the benefits of a marketing/PR strategy based on building a small army of feverishly devoted fans. So in a way, actually, those people defending the company really are helping - they're doing active PR work for free, and the main company (like Apple…
So in a way, actually, those people defending the company really are helping Oh, I don't dispute that. But I'm still unsure of why they would feel the need to help- Apple and Google would do fine without them. Just a confusing use of time for me, I suppose.
Meanwhile, Google is indeed doing fine, but it also hasn't been sorely tested.