Earlier quoted context omitted.
Two of the most well-known toothpaste brands in the UK are still selling their most 'basic' toothpastes for 100ml for £1, which I don't think is much of a rise on what it's been for the last few years (I think I used to get 125ml for that price). People on modest salaries either don't spot the cheaper, just-as-good toothpaste that's not as prominent, they think that it's not as good as the ones with lists of all the…
> most 'basic' toothpastes for 100ml for £1, which I don't think is much of a rise on what it's been for the last few years (I think I used to get 125ml for that price). Going from 125mL to 100mL for the same price => 20% price inflation.
For what is essentially just a mild abrasive plus fluoride, the baffling array of variations on a theme on display, mostly from the same few fmcg conglomerates anyway, is just ridiculous.