Ron Johnson used to do this when he headed Apple retail. Would just go into a store totally undercover to the customers (obviously staff would recognize him) and work for a bit. Occasionally fairly major changes, both to the staff side and to the customer experience, were made based on his visits. I don't recall ever seeing a press announcement about it. Saying you're doing it to win brownie points sure makes it seem…
These "king gets wisdom from dressing as regular person" stories are great, and it's definitely a great idea for higher level folks to sample the ground truth themselves on a regular basis. CEOs are at a real danger of being surrounded by yes-men, and it's very possible that through conditioning and repetition they might actually start believing insane corporate positions. However, there's a real smell of something g…
Nobody at the store has any influence, the area managers complain but the project for the new system is low priority.
The CEO has the ability to see that this is a problem and the project needs increased priority.