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There is already so much misinformation masqueraded as content today, offer your audience some value they can take away.
I try to share insights wherever I see it: philosophy, economics, movies, corporations, etc. Helps me train observation, writing and analysis skills: https://trendguardian.medium.com/
Eventually, freelancers and marketing agencies liked my website and called it their home.. and I don't do any marketing for it anymore. They do all the work for me and I have the platform they need. Never paid for advertising or marketing for it. It's been an amazing 10 years... at least a dozen projects spawned from it. I have spoken to so many people from all over the world who have an article on there. Approaching 5,000 articles and counting. I'll probably keep it going until my last breath.
My website became my passion for what I was studying in college... didn't get a chance to pursue my psychology degree beyond a bachelors in science because I got into programming and web design and never left... so this kept me at least pursuing the interest of it.
I usually promote it on Reddit or Quora, I invite you to check it out: https://www.ratherlabs.com/blog