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Starbucks CEO will work a shift at the company’s cafes once a month

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31–40 of 353 posts

Re: Starbucks CEO will work a shift at the company’s cafes once a month

#31
post #28

This is only going to be remotely effective if the workers aren't aware he's CEO. Heck even the franchise-owner is going to have the store cleaned probably, ask his friends to come by and compliment the store.

They could do something like in Undercover Boss [1] so that employees (allegedly) don't know the person working there is the CEO.

[1] https://en.wikipedia.org/wiki/Undercover_Boss_(British_TV_se...

Re: Starbucks CEO will work a shift at the company’s cafes once a month

#32
post #16
post #13

I recall Amazon used to do something similar. Executives would sometimes take customer service shifts. The goal isn't PR or worker morale - most people see through stunts like that. The real goal is to help leaders better understand their product, its problems, and customer frustrations.

I think a week in warehouse might do good for them. Or as delivery driving...

I worked at a small (in Amazon scale - still the largest in the country) home grocery delivery service and everyone pre corona had to spend their 2 first weeks in the warehouse. Everyone had done it, including managers and c-level

Re: Starbucks CEO will work a shift at the company’s cafes once a month

#33
post #27

It would be better to put the whole executive together into a location for two weeks.

yeah, one day is not going to cut it. Full immersion requires a lot more time. Also with a single day at once location, you risk being seen as "the special guest" and treated differently, while this kind of thing would smooth out over the course of several weeks.

That's way too much time. More than enough to allow some disgruntled workers to plan out and execute an assassination of the CEO.

Re: Starbucks CEO will work a shift at the company’s cafes once a month

#34
post #16
post #13

I recall Amazon used to do something similar. Executives would sometimes take customer service shifts. The goal isn't PR or worker morale - most people see through stunts like that. The real goal is to help leaders better understand their product, its problems, and customer frustrations.

I think a week in warehouse might do good for them. Or as delivery driving...

Historically I think they all did around the Christmas rush but probably not so much any more.

Re: Starbucks CEO will work a shift at the company’s cafes once a month

#35
post #16
post #13

I recall Amazon used to do something similar. Executives would sometimes take customer service shifts. The goal isn't PR or worker morale - most people see through stunts like that. The real goal is to help leaders better understand their product, its problems, and customer frustrations.

I think a week in warehouse might do good for them. Or as delivery driving...

They want them to understand customer frustrations, not employee devastation. Plus, make the C-suite realize how they treat the "lowest" employees of the company and they might not want to work there anymore, have to tread carefully there.

Re: Starbucks CEO will work a shift at the company’s cafes once a month

#37

Yeah, but don't just let him work in the Seattle suburbs, drop him in random Starbucks around America. Let him work a shift in St. Louis.

St Louis Starbucks are pretty nice, they aren’t putting stores in bad areas of the city.

Re: Starbucks CEO will work a shift at the company’s cafes once a month

#38
post #5

How about for a month per year? And they have to subsist solely on the wages earned from it.

Why would that be better? Wouldn't that leave him less time to do his actual work?

He's a CEO of a major company, man. They don't have actual work. This would be the most productive month of his life.

Re: Starbucks CEO will work a shift at the company’s cafes once a month

#39

It's a nice gesture, but this sort of ear-to-the-ground work is something that everyone over a VP level should be doing in such a high-touch customer-facing business. When it's just the CEO for one day a month...it's like when you see a frontpage news article declaring that your governor recently undertook a choreographed ride on the local subway to better understand their constituents' public transit concerns. Inste…

One shift a month means that the CEO will have a much better feel for the customer environment and not be disconnected.

I hope he rotates through a few different stores, though. Otherwise, he may become myopic to the quirks of one particular location.

Re: Starbucks CEO will work a shift at the company’s cafes once a month

#40
post #33
post #27

Earlier quoted context omitted.

yeah, one day is not going to cut it. Full immersion requires a lot more time. Also with a single day at once location, you risk being seen as "the special guest" and treated differently, while this kind of thing would smooth out over the course of several weeks.

That's way too much time. More than enough to allow some disgruntled workers to plan out and execute an assassination of the CEO.

You're not supposed to say that part out loud.
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