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T-Mobile Reaches Agreement to Acquire Mint Mobile for Up to $1.35B

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Re: T-Mobile Reaches Agreement to Acquire Mint Mobile for Up to $1.35B

#81
post #74
post #28

This is Ryan Reynolds' second company he has sold which he has a "significant stake" in after he sold his Aviator Gin to the big whale, Diageo brands. He's been able to leverage his status and marketing talent to grow those brands significantly. Other actors, athletes also do this, but perhaps he is the most noticeable. George Clooney also sold an alcohol brand to Diageo. https://www.bloomberg.com/news/articles/2023-…

As a football enthusiast I'm also really interested to see where he takes Wrexham.

Hopefully not to just sell it :-(

If he does eventually sell it, I hope it's to fans, not a corporation.

Re: T-Mobile Reaches Agreement to Acquire Mint Mobile for Up to $1.35B

#84
post #20

I've been a Mint customer for about 4 years, paying the annual upfront payment, which works out to $15/mo. And shaking my head at those who are paying double or triple that rate on T-Mobile, even though Mint uses the same exact network. In terms of why T-Mobile is making this purchase, I'm pretty sure it's to take out someone who was eating their lunch. I've always found it strange that an MVNO is able to operate on…

I've also been on Mint for about 4 years. Didn't realize this until a couple of days ago when I looked at my billing info.

It's been mostly good, but MVNOs do get throttled traffic in some situations. When I lived in the SF Bay Area, it was somewhat annoying to frequently get throttled on a crowded BART train or just while walking around downtown in the middle of the day. But for the most part, it worked fine, and I adjusted to make things work better for me (download offline music and podcasts for commutes, that sort of thing). It's a great option for people who are cheap and patient about internet data speeds.

Re: T-Mobile Reaches Agreement to Acquire Mint Mobile for Up to $1.35B

#85
Seems the good times on Mint will be over soon. It's really frustrating that in most markets these days the big guys constantly buy up smaller companies and kill them. Everywhere we end up with 2-5 super large players that have enormous market power and no real competition.

Re: T-Mobile Reaches Agreement to Acquire Mint Mobile for Up to $1.35B

#86
post #28

This is Ryan Reynolds' second company he has sold which he has a "significant stake" in after he sold his Aviator Gin to the big whale, Diageo brands. He's been able to leverage his status and marketing talent to grow those brands significantly. Other actors, athletes also do this, but perhaps he is the most noticeable. George Clooney also sold an alcohol brand to Diageo. https://www.bloomberg.com/news/articles/2023-…

Maybe I just have a soft spot since he's Canadian, but I think in this case Mint's provided some real genuine net benefit for consumers and I think using Reynolds positioning helped them get there.

I'm in a high coverage low density area, where MVNOs excel, and I frequently get people thanking me for recommending they switch.

Re: T-Mobile Reaches Agreement to Acquire Mint Mobile for Up to $1.35B

#87

Earlier quoted context omitted.

>And shaking my head at those who are paying double or triple that rate on T-Mobile, even though Mint uses the same exact network. I tried every MVNO and find myself stuck on Verizon postpaid spending $90/mo because my phone actually works. If you live in a major city, throttling is the norm, not the exception, on these MVNOs.

Purely for the anecdata, I'm also in this group. Had Tracfone's $40/mo plan for a few years and then a cc change caused a missed payment. Within 8 hours my service was discontinued, which was a huge headache trying to 2-factor my way into my tracfone account to update cc details. In the end I decided to move to a verizon plan for twice as much but now I have unlimited data and a company that _sounds_ like it won't th…

Also anecdotally in this group - switched from AT&T yearly prepaid (25$/m or so) to post-paid Verizon because it got worse and worse over the three years I had it. Throttling got significantly worse over time and had a number of support issues with the yearly setup.

Re: T-Mobile Reaches Agreement to Acquire Mint Mobile for Up to $1.35B

#89
post #20

I've been a Mint customer for about 4 years, paying the annual upfront payment, which works out to $15/mo. And shaking my head at those who are paying double or triple that rate on T-Mobile, even though Mint uses the same exact network. In terms of why T-Mobile is making this purchase, I'm pretty sure it's to take out someone who was eating their lunch. I've always found it strange that an MVNO is able to operate on…

"which I'm sure will result in rate increases, even though they say they have no immediate plans to do that."

If they say they have no "immediate" plans, it means they have medium-term plans already worked out. Gotta hate corporate doublespeak.

Re: T-Mobile Reaches Agreement to Acquire Mint Mobile for Up to $1.35B

#90
post #28

This is Ryan Reynolds' second company he has sold which he has a "significant stake" in after he sold his Aviator Gin to the big whale, Diageo brands. He's been able to leverage his status and marketing talent to grow those brands significantly. Other actors, athletes also do this, but perhaps he is the most noticeable. George Clooney also sold an alcohol brand to Diageo. https://www.bloomberg.com/news/articles/2023-…

Ryan Reynolds youtube channel is an exemple in how bad 99% of advertising campaigns are. Almost everything he posts are ads for his companies or ventures, and not only am I subscribed but I eagerly watch every content he post as soon as I get the notification.

A part of it is that it's funny and well made, the other parts is that the content doesn't have that "bullshit ad" factor, I don't know how to explain it, he knows it's an ad, you know it's an ad, nobody is hiding from it.

And you will find that 90% of comments under his video are saying the same thing I am here, the guy has essentially made watching ads fun.

(also, some of his Gin ads are hilarious, like his "Ryan Reynolds' Vasectomy" cocktail recipe)

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