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Slated aims to disrupt Hollywood as the AngelList for film funding

venturebeat.com

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Re: Slated aims to disrupt Hollywood as the AngelList for film funding

#2
This idea has been kicking around since the late 90's. The difference is that production costs have (in theory) gone way down since then. The flip side of that is everyone with a Mac and a Canon 5D thinks he's Stanley Kubrick, so it's harder to spot real talent. Either way, it's an inevitability that the market for financing feature films and "television" series will spread horizontally as the costs keep coming down.

I wonder how many people realize that Hollywood Studios are basically financed by major banks. It's the talent pooling and fairly consistent ROI that keeps the lenders coming back.

Re: Slated aims to disrupt Hollywood as the AngelList for film funding

#3
AngelList's peg / competitive advantage is Venture Hacks / Nivi and Naval. It sounds like this guy is a technology insider (investing in SecondMarket) not a Hollywood insider. That makes me think it's going to be more difficult for the winner investors to get on-board... and I don't know about you, but if AngelList just had random investors from podunk nowhere, it'd definitely not have the cred it has.

Do people producing movies care about who their investors are? Do film investors have the same relationship with their producers as startup founders do with their investors?

(Aside about AngelList: Some people I've talked to still feel like asking money on an open platform such as AngelList is something you do if you're not going to have a brand name investor. That means it's a backup or round-filler strategy for the hottest startups, which lessens its utility compared to traditional strategies of generating dealflow.)

Re: Slated aims to disrupt Hollywood as the AngelList for film funding

#4
post #2

This idea has been kicking around since the late 90's. The difference is that production costs have (in theory) gone way down since then. The flip side of that is everyone with a Mac and a Canon 5D thinks he's Stanley Kubrick, so it's harder to spot real talent. Either way, it's an inevitability that the market for financing feature films and "television" series will spread horizontally as the costs keep coming down.…

>The flip side of that is everyone with a Mac and a Canon 5D thinks he's Stanley Kubrick, so it's harder to spot real talent.

This is the only point I disagree with. I don't care how much more accessible the tech gets it's still about te storyline, the acting and cinematography.

Re: Slated aims to disrupt Hollywood as the AngelList for film funding

#5
post #2

This idea has been kicking around since the late 90's. The difference is that production costs have (in theory) gone way down since then. The flip side of that is everyone with a Mac and a Canon 5D thinks he's Stanley Kubrick, so it's harder to spot real talent. Either way, it's an inevitability that the market for financing feature films and "television" series will spread horizontally as the costs keep coming down.…

[deleted]

Re: Slated aims to disrupt Hollywood as the AngelList for film funding

#6
post #2

This idea has been kicking around since the late 90's. The difference is that production costs have (in theory) gone way down since then. The flip side of that is everyone with a Mac and a Canon 5D thinks he's Stanley Kubrick, so it's harder to spot real talent. Either way, it's an inevitability that the market for financing feature films and "television" series will spread horizontally as the costs keep coming down.…

"The difference is that production costs have (in theory) gone way down since then."

What's actually quite interesting is that there's been a bifurcation in production costs. The physical costs of production -- equipment, editing software, distribution, and so forth -- have come down dramatically. But Hollywood's cost structure has increased in this same timeframe, because the costs of big talent have gone up. Top actors, directors, writers, source material, producers, and so forth have commanded steadily higher prices. And the outlays on special effects, locations, and other mainstays of blockbuster filmmaking have increased at a steady pace.

We should note that this represents a choice on Hollywood's part. Maybe it's not a monolithic, homogenous, across-the-board choice. Perhaps it's something more like the agglomeration into coherence of a thousand daily choices by a thousand different players in the Hollywood system. Perhaps some of those players -- agents and producers -- have had an outsized impact. Regardless, somehow Hollywood has actively participated in spending more and more each year on production at the same time that it earns less and less each year on distribution and sales.

To your point, the banks and hedge funds got into the game because they recognized these inefficiencies on the production side. They've got deep enough pockets to finance some of the production risk, knowing that they'll always be paid back, so hence, it's not actually risky for them. And, since production keeps getting more expensive, Hollywood will always be out looking for more deficit financing each year. At what point the tail started wagging the dog, or whether it actually has, is anyone's guess. But the general observation is that the hedge-fundization of the system kicked into full swing in the early 2000s.

To my eye, this entire ecosystem looks to be resting on a very shaky foundation. Perhaps existing mega-talent will price itself out of startup filmmaking, but new talent seems to be headed in that direction at a breakneck pace. And, lest we dismiss "alternative" content as the typical, unsophisticated, flash-in-the-pan UGC we've seen on YouTube for so many years, we should take note that a lot of really high-quality independent filmmaking is hitting the charts on Netflix, iTunes, and other sources -- right alongside Hollywood fare. For the time being, Hollywood is in no danger of being displaced by these upstarts. But the mere fact that small fry can get collaboratively filtered right alongside the big fish portends to an eventual disruption of a lot of common assumptions about necessary costs in the Hollywood model.

We live in interesting times.

Re: Slated aims to disrupt Hollywood as the AngelList for film funding

#7
"A good example of “Hollywood accounting” would be “Harry Potter and The Order of the Phoenix”, which took in $938 million in revenue, yet still produced a $167 million loss. In cases like this the distributor, Warner Bros., still makes a bundle, but the film and its backers, set up as a independent corporation, wind up in debt. How is this possible? You can get a more detailed picture in this episode of Planet Money, which details how Disney paid itself more than $200 million in distribution fees on the Nicholas Cage vehicle “Gone in 60 Seconds.” The film made a lot of money for Disney, even while the corporation created to produce “Gone In 60 Seconds” was a loser on the official accounting."

Now I understand why Hollywood does not want simplified and efficient distribution. It has nothing to do with ignorance and everything to do with greed and avoiding all risk. They overcharge for complicated distribution and DRM, and pass all the risk of to the film and its backers.

Re: Slated aims to disrupt Hollywood as the AngelList for film funding

#8
I'm probably way off, but this is my understanding of this whole "kill Hollywood campaign" that we've got ourselves into.

Step 1) Create a company that destroys Hollywood. Stick it to Studio X by way of Y tech advantage.

Step 2) Become a profitable company, maybe even a titan in the industry.

Step 3) Watch as others see your service as a threat, build their own competing tech.

Step 4) Fight to keep your stake in the market, or exit. Fighting leads to bullshit tactics. Exit eventually gives your company to the very studios you were against.

Step 5) Studio X acquires your company in an attempt to compete with the "new way of doing things". Your research & development goes into their melting pot and the cycle repeats OR Studio X acquires one of your aforementioned competition, leaving you no choice but to resort to bullshit tactics to survive (after all, you're huge at this point).

To me, the problem isn't Hollywood. It's the laws that surround and re-enforce it. Locking up an industry in a closet full of weapons is asinine and the end result is obvious.

Re: Slated aims to disrupt Hollywood as the AngelList for film funding

#9
post #3

AngelList's peg / competitive advantage is Venture Hacks / Nivi and Naval. It sounds like this guy is a technology insider (investing in SecondMarket) not a Hollywood insider. That makes me think it's going to be more difficult for the winner investors to get on-board... and I don't know about you, but if AngelList just had random investors from podunk nowhere, it'd definitely not have the cred it has. Do people prod…

Paternot has worked in the film industry for the last 8 years and definitely acknowledged that the biggest challenge was getting the social proof in place to ensure that investors and talent feel comfortable listing on Slated.

Re: Slated aims to disrupt Hollywood as the AngelList for film funding

#10

"A good example of “Hollywood accounting” would be “Harry Potter and The Order of the Phoenix”, which took in $938 million in revenue, yet still produced a $167 million loss. In cases like this the distributor, Warner Bros., still makes a bundle, but the film and its backers, set up as a independent corporation, wind up in debt. How is this possible? You can get a more detailed picture in this episode of Planet Money…

This kind of reminds me of Yahoo when they didn't want a more efficient ad system because they wouldn't be able to charge the media buyers as much.

I don't really care they are doing this. They will eventually be replaced because of this. I just want the Government to stop protecting them from getting replaced. It's not the Government's job to stop disruptions from happening.

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