Other services are browse-mainly, too, but are far less annoying than Netflix. Their UI being so goddamn obnoxious for so long, with apparently no intent to ever change that back to something sane, was part of why I cancelled recently after being a subscriber since the DVD days. (Yes, I used the "stop autoplaying, jesus god who could possibly want that" option they finally added, but it didn't seem to affect all platforms, or else they reset it at some point, I dunno and I wasn't paying Netflix so
I could go find out how they screwed it up)
Like, it's terrible specifically for browsing, so its being oriented around browsing isn't really a defense of how shit it is. Sitting there chatting with someone about what to watch and you have to keep moving from thing to thing constantly or it screams over your conversation and/or shows you spoilery, distracting shit. WTF. A few others autoplay or play clips/trailers but without sound, which still sucks but is at least better. I shouldn't have to slam the mute button every time I return to the menu just to keep Netflix from doing stupid crap it shouldn't do in the first place.