Barring a serious housing surplus, or similar major economic problems, there are ~no upsides for political leaders who actually work to attract more residents to an area. (Attracting more & higher bidders, for the limited housing stock, is a different story.)
Vs. "attracting new business"? That attracts plenty of favorable press, bragging rights, etc. And for local governments - which live on property taxes and have to fund the schools & local services - every dollar worth of business properties is a money farm, and every dollar worth of residential housing is a money pit.