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Retail, search and Amazon’s $40B ‘advertising’ business

ben-evans.com

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Re: Retail, search and Amazon’s $40B ‘advertising’ business

#151

I never encountered ads on Amazon, so out of curiosity I disabled uBlock Origin and visited Amazon. It seems that the ads are for products sold on Amazon. Clicking an ad redirects you to the product page. Until now I thought that sites where you go to spend money are free of ads. This is a new low. What's next, ads on banking apps? Ads on the revenue service website? I think ads play the biggest part in why the Inter…

I don’t recall whether it’s been within the app or the website but my bank has definitely shown me ads - ads for a credit card with their brand or opening a money market account. I doubt it’s that unusual for a bank to advertise like that. On the other hand, if they started showing Taboola-esque, “one weird trick” trash my opinion of them would really plummet.

Re: Retail, search and Amazon’s $40B ‘advertising’ business

#152

Earlier quoted context omitted.

> That said, there isn't a better alternative so I just ignore the ads and go for the product no matter how far down the page that product appears. Go to Walmart.com or Target.com and you can filter for items sold by Walmart and Target. Or eBay and Aliexpress. What Amazon is good for is cheap $20 to $100 items that you want the ability to easily return for a refund.

Sadly neither of these are allowed to sell in India. It's an Amazon/Flipkart duopoly and I personally cannot stand the Flipkart shopping interface. Millions love it.

Sorry, I assumed you were in the US!

Re: Retail, search and Amazon’s $40B ‘advertising’ business

#154

I never encountered ads on Amazon, so out of curiosity I disabled uBlock Origin and visited Amazon. It seems that the ads are for products sold on Amazon. Clicking an ad redirects you to the product page. Until now I thought that sites where you go to spend money are free of ads. This is a new low. What's next, ads on banking apps? Ads on the revenue service website? I think ads play the biggest part in why the Inter…

I don’t recall whether it’s been within the app or the website but my bank has definitely shown me ads - ads for a credit card with their brand or opening a money market account. I doubt it’s that unusual for a bank to advertise like that. On the other hand, if they started showing Taboola-esque, “one weird trick” trash my opinion of them would really plummet.

I think as long a bank is just advertising their services similar to how they do in a bank branch I don't really have a problem with it tbh.

Re: Retail, search and Amazon’s $40B ‘advertising’ business

#155
I think maybe Amazon's algo is wrong. I've seen alot of people comment that they search for a brand and get crap instead. I would think they need to take the fees they charge for a sale into account when serving ads.

Also, people's previous history. If you don't buy crap don't show it high in the results.

And, intent. are they really searching for a new product or just using search to find the product/brand they want

Re: Retail, search and Amazon’s $40B ‘advertising’ business

#156

I never encountered ads on Amazon, so out of curiosity I disabled uBlock Origin and visited Amazon. It seems that the ads are for products sold on Amazon. Clicking an ad redirects you to the product page. Until now I thought that sites where you go to spend money are free of ads. This is a new low. What's next, ads on banking apps? Ads on the revenue service website? I think ads play the biggest part in why the Inter…

> This is a new low.

Like many things people criticize Amazon for "starting", this has a long history in retail. When you walk into a store and see an attractive display at the end of an aisle full of products from one brand, that is a "end cap" and is something that brand paid for.

Re: Retail, search and Amazon’s $40B ‘advertising’ business

#157

I never encountered ads on Amazon, so out of curiosity I disabled uBlock Origin and visited Amazon. It seems that the ads are for products sold on Amazon. Clicking an ad redirects you to the product page. Until now I thought that sites where you go to spend money are free of ads. This is a new low. What's next, ads on banking apps? Ads on the revenue service website? I think ads play the biggest part in why the Inter…

I already have ads for crappy financial products in my banking app.

Re: Retail, search and Amazon’s $40B ‘advertising’ business

#158

Earlier quoted context omitted.

Sponsored segments on YouTube. Billboards. Sponsored texts in newspapers. "YC XXX is hiring" on HN. I use Firefox + uBlock Origin + Sponsorblock and a few others. Ads are still everywhere. Not as everywhere as they'd be without it, but it's not like adblocks get rid of them all together.

Not parent, but I don’t have most of those. > Sponsored segments on YouTube I only watch music videos and very rarely a how to repair video. > Billboards I guess I sometimes see those in US TV shows ;) > newspapers I think I remember those things ;) > is hiring I guess, never saw those as ads. Though now that I think about it, I have started to want to figure out what BuildZoom does with custom homes, why YC funded t…

> never saw those as ads

YC companies pay money to put a message in front of us, in the hope that some of us will respond by taking an action that is highly profitable for them. Seems pretty clearly ads to me!

Re: Retail, search and Amazon’s $40B ‘advertising’ business

#159
post #156

I never encountered ads on Amazon, so out of curiosity I disabled uBlock Origin and visited Amazon. It seems that the ads are for products sold on Amazon. Clicking an ad redirects you to the product page. Until now I thought that sites where you go to spend money are free of ads. This is a new low. What's next, ads on banking apps? Ads on the revenue service website? I think ads play the biggest part in why the Inter…

> This is a new low. Like many things people criticize Amazon for "starting", this has a long history in retail. When you walk into a store and see an attractive display at the end of an aisle full of products from one brand, that is a "end cap" and is something that brand paid for.

Also:

- can pay for having product on higher shelves - can pay for more “facing” (width) on the shelf - packaging is itself a kind of ad

Re: Retail, search and Amazon’s $40B ‘advertising’ business

#160

I think maybe Amazon's algo is wrong. I've seen alot of people comment that they search for a brand and get crap instead. I would think they need to take the fees they charge for a sale into account when serving ads. Also, people's previous history. If you don't buy crap don't show it high in the results. And, intent. are they really searching for a new product or just using search to find the product/brand they want

> I would think they need to take the fees they charge for a sale into account when serving ads.

Why do you think they don't? This is exactly the sort of thing I would expect Amazon to get right.

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