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Retail, search and Amazon’s $40B ‘advertising’ business

ben-evans.com

61–70 of 289 posts

Re: Retail, search and Amazon’s $40B ‘advertising’ business

#61

Earlier quoted context omitted.

Strongly agree. Dropped prime after I Amazon adds mean I couldn't find what I wanted. Now use google to find specific stuff on D2C websites (probably Shopify) and spend less. It's great!

I dropped prime after "two-day shipping on all orders" had degenerated into "we'll deliver it when we feel like it, and you can't get two-day shipping even if you're willing to pay extra for it".

My favorite is when I buy something from Prime and it says two day delivery once it ships in two weeks.

Re: Retail, search and Amazon’s $40B ‘advertising’ business

#62

Earlier quoted context omitted.

I dropped prime after "two-day shipping on all orders" had degenerated into "we'll deliver it when we feel like it, and you can't get two-day shipping even if you're willing to pay extra for it".

What even is Prime without faster shipping?

Prime Video, though that isn't worth the cost.

Re: Retail, search and Amazon’s $40B ‘advertising’ business

#63

Earlier quoted context omitted.

I dropped prime after "two-day shipping on all orders" had degenerated into "we'll deliver it when we feel like it, and you can't get two-day shipping even if you're willing to pay extra for it".

What even is Prime without faster shipping?

A bad spinoff of Lord of the Rings nobody watched..?

I wish this was a joke, but they did increase the cost of prime to pay for that trash, rather than focusing on what people really use Prime for.

https://www.hollywoodreporter.com/business/business-news/ama...

Re: Retail, search and Amazon’s $40B ‘advertising’ business

#64
post #46

Earlier quoted context omitted.

I am generally getting overwhelmed with ads coming from every nook and cranny of life to the point that I don't even want to buy stuff anymore, for a lot of it its like: whats the point?

Luckily, I mostly don’t see any ads. Only for work, and on Amazon pretty much. Some more as product placement and in the physical world, but not a ton.

I love the new ad displays in the local shopping mall. They use LCD screens rotated 90 degrees and my sunglases are just the wrong filter angle so they become nice black displays for me. Physical adblocker :-)

Re: Retail, search and Amazon’s $40B ‘advertising’ business

#65

> the ‘retail media’ gold rush: the realisation that a high-traffic website or app could be ad inventory even if you’re not a media company, that you have very relevant ‘consented’ first party data (at the very least intent if not broader profiles) and probably purchase attribution too, that all of this now has more relative value given the push against cookies and third party data everywhere else - and that advertis…

But it will come at least somewhat at the expense of their core business, surely? An Airbnb with ads looks a lot less trustworthy than one without, I think.

Re: Retail, search and Amazon’s $40B ‘advertising’ business

#66
post #24

Earlier quoted context omitted.

Google should be nervous about all of its ads system because their search engine is becoming increasingly trash

1) It's no longer the search intent destination for advertisers. You find information on TikTok, you research products on Reddit, you send your purchase intent to Amazon, etc. These platforms will accrete more advertiser dollars. 2) Google SERPs sucks now. Low quality ads at top, low quality results that follow. A lot of SEO bullshit. Information returned is often irrelevant. Users know this and are getting fed up. 3…

Outside of basic data like figuring out the cast of a movie, practically all of my searches now have "reddit" appended to them.

Medical and health-related queries are particularly screwed. Every top result is practically the same gamified SEO trash with filler content.

I also don't know who told Google to ignore the keywords in my search query and show me a cluttered page that targets "topics" instead of keywords.

Re: Retail, search and Amazon’s $40B ‘advertising’ business

#67

> the ‘retail media’ gold rush: the realisation that a high-traffic website or app could be ad inventory even if you’re not a media company, that you have very relevant ‘consented’ first party data (at the very least intent if not broader profiles) and probably purchase attribution too, that all of this now has more relative value given the push against cookies and third party data everywhere else - and that advertis…

But it will come at least somewhat at the expense of their core business, surely? An Airbnb with ads looks a lot less trustworthy than one without, I think.

I already don't trust airbnb because of their random fees they keep applying after actually putting in my information. And their general unreliability when it comes to supporting hosts and costumers.

Re: Retail, search and Amazon’s $40B ‘advertising’ business

#68
post #62

Earlier quoted context omitted.

What even is Prime without faster shipping?

Prime Video, though that isn't worth the cost.

Prime Video is the reason I never got prime. Was using it free for a year as a student end when that expired I considered signing up for the free shipping. But then they bundled the Delivery-Prime with the video streaming service which doubled the price if you are not interested in video streaming.

Re: Retail, search and Amazon’s $40B ‘advertising’ business

#69
post #26

Earlier quoted context omitted.

> You find information on TikTok Am I old? What kind of information. Not to be on Googles side here but, for information in video form... YouTube is at least somewhat reasonable still. Right?

YouTube's monetization and algorithms incentivized content to be bloated with fluff like long intros, outros, intermissions, shoutouts, life updates, sponsorships, etc. Basically content that added no value to the user and only exists to make the video long enough to qualify for more ad pods. A 10 minute video would often only have 2 minutes of relevant content. TikTok encourages the opposite: so content creators cra…

> YouTube's monetization and algorithms incentivized content to be bloated with fluff like long intros, outros, intermissions, shoutouts

I can watch YouTube on a television though.

And, just like a book, I can skip the parts I'm not interested in.

Are we at the point that research has become something that should be so effortless that even the tiniest annoyance is considered bad?

> so content creators cram in as much information as possible

> The same 2 minutes of content gets sped up and cut down to 30s

which is exactly the opposite of good information.

A lightning talk it's not information, it's an hint to something that should sparkle your interest, nobody actively search for lightning talks as a form of research.

At school I studied Roman history for ever, it's not like that Roman history is really that complicated (it is vast, it spans a very long time and there are many names and many battles, but still not complex stuff) it's that persistence of knowledge requires time, repetition and going into details.

You can cram Roman history in two paragraphs, but that's not information, that's trivia.

But mostly, good information requires reputation: you can't just take a 2 minute video crammed into 30 seconds chipmunk high pitch voice and call it "information". That's just someone talking about stuff, as far as the use knows, it could be 100% bullshit (and probably is).

Re: Retail, search and Amazon’s $40B ‘advertising’ business

#70

I went to Amazon without an ad blocker for the first time yesterday (wanted to try the fakespot service, but it requires an extension and "access all" so I created a clean profile for it). I was surprised how many ads there were on Amazon, I thought the situation was already bad with an ad blocker, considering they show a lot of hard-coded ads, but wow.

The most satisfying experience for me at the moment is the suggestions I get on a new tab in chrome on Android.

Not because the suggestions are amazingly good - sometimes they're ok - but because when they lead to some crap-infested site I can click to not see that site any more. That ability to cull keeps the suggestions workable for me.

I genuinely think the Google would benefit hugely by making this a possibility with their search engine. With the coming flood of chatgpt-generated shit sites, they have so much to gain by enabling human curation, even if page impressions take a hit.

Ffs Google, provide your users with a way to blacklist the more abominable parts of the internet and you'll engender serious customer loyalty and stickiness.

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