I don't "consume content". I read, watch, and listen to a wide variety of things, though, and highly recommend that practice. My apologies. "Consume content" has become a pet peeve of mine. It's a dehumanizing and overly reductionist phrase, and isn't even technically correct (the best kind of correct).
I will grant you that "consume" is awkward. I often say "I read -- well -- I listened to [The Sandlot]" and "consume" is too awkward to use colloquially as "I consumed [The Sandlot]". That said... Unless you've got an overtly superior alternative, time to move on and join the fray. It's simply a concise way to say "read / watched / listened" when context of which media doesn't matter.
I have a visceral reaction when I see people referred to as consumers. It's rude and distasteful beyond belief on par with calling them biomass waste producers, useful drones, useless eaters, or some sort of contagion. How about, in most cases, you know, CUSTOMERS? Or in this case listeners.