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Could we make the web more immersive using a simple optical illusion?

shopify.github.io

181–190 of 277 posts

Re: Could we make the web more immersive using a simple optical illusion?

#181
Aside from the skepticality of the proposed product & business idea, on the technical side there is tremendous value from accessible, robust and portable eye tracking. During my undergrad I was fortunate enough to work at a neuroscience lab where we built a 3D Unity game interfaced with a joystick, ECoG, and eye tracker to study attention and learning. If nothing has changed, Tobii is still the global leader in eye tracking hardware [1]. They have a wide ranging of products to choose from depending on your budget.

[1] https://www.tobii.com/

Re: Could we make the web more immersive using a simple optical illusion?

#182

Earlier quoted context omitted.

I replicated Jonny lees demo to see how it looks in person but soon learned the problem is one of optics. Without presenting the content at the right focal depth you don’t get past accommodation and binocular convergence conflicts. Without shutter or polarized glasses you also don’t get past binocular cues - so it looks great on a video where there is one camera view but once you add a second human eye it stops looki…

Hats off, not only for the product but also for pursuing and solving the problems that you mentioned! Really cool! Just curious, is the technology prohibitively costly for individuals? If so, do you have any plans to make it accessible to mainstream public?

Thanks! Yes - we are getting installed in a number of homes as well as businesses. We are still at the higher end of the market, but comparable in cost to a real skylight after install and maintenance cost - and you can put it in places where real windows or skylights are impossible. We are working on some pretty low cost models now and will have something this summer I think will work for most home owners. In some parts of the world we sell through partners who maintain their own pricing, so we don't have public pricing on the internet but I'm happy to give you some info if you shoot me an email at jonathan@innerscene.com or DM me here.

Re: Could we make the web more immersive using a simple optical illusion?

#183
post #19

Having it be targeted as in-browser, not to mention for shopping (?!) Is weird. But it seems like an interesting technique. I wonder if it would be more applicable to an iphone app where the hardware is more consistent.

Shopify serves online vendors.

Sure. But that doesn't totally dissolve them from the proposed usecase being non sensical.

Re: Could we make the web more immersive using a simple optical illusion?

#184
post #41

Earlier quoted context omitted.

Here's why minimalism has such staying power. Fundamentally, pleasing design is about repetition and consistency. Brian loves patterns, that's all there is to it. Good graphic appeal isn't a seasoning like salt which you can just sprinkle on by paying for a few better "designed" assets. Its possible to make really pleasing design out of parts that are individually seen as cheap and low quality. Its also possible to m…

I'm going to pull a print/graphic designer card and say that "minimalism" isn't actually a style. I think I understand how it's being used in this conversation as a shorthand for "2002-2012 Google UI", which had a massive impact on the way people thought about web design. But I don't think it's fair to say that the reason for the staying power of that particular type of minimalist design is simple repetition or consi…

What gets me is the death of decorations, and then trying to guess what interaction you're going to get if you click on a certain flat color bit of a background window.

I keep thinking back to the winxp to 7 era (along with the various windowblinds/uxstyle third party skins), plus various furniture, fittings or tools/utensils/appliances from decades/centuries past (so antiques essentially). The physical items would have textures from the materials used and the processes to make them, maybe they'd be gnurled to add a grip, but also elaborations that aren't purely functional or just to make it look nicer. When you're familiar with those visuals they do seem to help you know what part of it you're looking at, and how it's going to act if you grab/click any given point.

Scrollbars are now an annoyance (when they're not hidden) as they're often low contrast and made to fade into the background, just another dull rectangle in a sea of others, rather than a distinct bit of UI chrome. There used to be a unique inline and small grooves at the centre point as I remember.

I'm not about to declare having the pendulum swing to the other extreme would be better, but it'd be interesting to see it explored again.

Re: Could we make the web more immersive using a simple optical illusion?

#185

I don’t know any of the science behind it, but my experience with these kinds of ideas (including the 2007 wiimote target demo which I replicated and showed to family), is that they feel exhausting to use beyond a 15 min novelty. My guess is that the brain detects that the motions and such are not quite right, and like a wrong eyeglass prescription, your brain and eyes work overtime trying to figure out compensation.

> is that they feel exhausting to use beyond a 15 min novelty.

Anecdote aside, would this potentially change if it was done for something with utility like data visualization? Unlike a VR headset or the original demo, you don’t need to something radically different to experience something radically different ie holding or wearing an IR light. You just start using it with your existing hardware

Re: Could we make the web more immersive using a simple optical illusion?

#187
post #149

Earlier quoted context omitted.

I imagine a youtube where the ads would pause as soon as you don't look at them anymore. Like that one black mirror episode. But yes, first promote some gimmicky fun stuff to get the foot in the door and when it has arrived, show the real face.

"Please drink a verification can" https://imgur.com/dgGvgKF

"McDonald's!"

https://mobile.twitter.com/TheStreet/status/1612888601196433...

Re: Could we make the web more immersive using a simple optical illusion?

#188

The fire phone did this 7 years later with 4 front facing tracking cameras and nobody cared

nobody cared because you had to buy new hardware (the fire phone) to get it, at the expense of the current hardware you already really liked. In this case, you don’t have to get any new hardware.

Re: Could we make the web more immersive using a simple optical illusion?

#189

Earlier quoted context omitted.

I'm going to pull a print/graphic designer card and say that "minimalism" isn't actually a style. I think I understand how it's being used in this conversation as a shorthand for "2002-2012 Google UI", which had a massive impact on the way people thought about web design. But I don't think it's fair to say that the reason for the staying power of that particular type of minimalist design is simple repetition or consi…

I think we agree on a lot of things which aren't vocabulary. Well, that and jewel box full of Easter eggs. I have no idea wth you mean or why non designers would care. But you've touched upon one of my biggest gripes, the difference between simplification and reduction. A simplification organizes information into useful patterns so that it can hide away redundancy. A reduction cuts information for the sake of present…

> Designers tend to love the Vignelli map, but everyone in the city hated it

Those designers were/are more illustrators than designers [1]. Design is, or at least should be, as much about the function of an object as about it's looks. A design that hinders functionality isn't a good design.

[1] I call the modern breed of such designers "Dribbble-driven"

Re: Could we make the web more immersive using a simple optical illusion?

#190

Imagine, for example, opening your favorite brand’s website and being presented with a miniature virtual storefront. You could look at their most popular products as if you were standing on a sidewalk peering into their shop. I imagined this as instructed as was simultaneously bored and depressed. Why does it always have to be about shopping.

It has to be about shopping because pr0n actually drives new tech and that venue would not be pr0n friendly.

I would imagine this would be an obvious easy sell for CAD, so there must be something wrong with it, perhaps a patent, holding back progress. I will say that I've done CAD for projects (woodworking and making STL models for 3d printer) and people who do not CAD think that CAD people look at 3d animations 99% of the time, but IRL when I do CAD I spend most of my time thinking very abstractly (how to balance the spacing of power supply and PCB such that it looks nice, is easy to access, thermal concerns, wire routing... Or I can look up the clearance hole dia for a 4-40 screw now what is a common drill size with sane tolerances to drill it, how about an eighth of an inch?)

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