When and how slow motion makes products more luxurious • Hacker News Board

Re: When and how slow motion makes products more luxurious

#11

Post by guntherhermann » Sat, Mar 04, 2023, 10:18 AM UTC

rasz wrote: post #6

>viewing a slow-motion ad increases feelings of immersion, which in turn lead consumers to expect greater hedonic value from the featured product and thus view it as more luxurious. Not limited to ads. Number of products deliberately slow down some functions/aspects objectively worsening functionality, but the effect increases perceived value. - Tape Decks used to open tape drawers veeery slowly, the slower the "bett…

  > - adding mass to objects even when their main purpose depends on users moving them.

I prefer a heavier mouse to a flyaway one. For me it is not "objectively worse", it is subjectively better!

Flimsy, lightweight electronics are a scourge.

Re: When and how slow motion makes products more luxurious

#12

Post by muro » Sat, Mar 04, 2023, 10:50 AM UTC

rasz wrote: post #6

>viewing a slow-motion ad increases feelings of immersion, which in turn lead consumers to expect greater hedonic value from the featured product and thus view it as more luxurious. Not limited to ads. Number of products deliberately slow down some functions/aspects objectively worsening functionality, but the effect increases perceived value. - Tape Decks used to open tape drawers veeery slowly, the slower the "bett…

Remote controls for TV and other electronics.

Re: When and how slow motion makes products more luxurious

#13

Post by ripe » Sat, Mar 04, 2023, 11:39 AM UTC

rasz wrote: post #6

>viewing a slow-motion ad increases feelings of immersion, which in turn lead consumers to expect greater hedonic value from the featured product and thus view it as more luxurious. Not limited to ads. Number of products deliberately slow down some functions/aspects objectively worsening functionality, but the effect increases perceived value. - Tape Decks used to open tape drawers veeery slowly, the slower the "bett…

> adding mass to objects even when their main purpose depends on users moving them.

I read somewhere that automakers spend a lot of time designing their car doors for the sound and feel when you shut them. Consumers perceive a door that feels heavy and substantial as a luxury product. Sorry, don't have a reference for this factoid.

Re: When and how slow motion makes products more luxurious

#14

Post by kedihacker » Sat, Mar 04, 2023, 11:44 AM UTC

rasz wrote: post #6

>viewing a slow-motion ad increases feelings of immersion, which in turn lead consumers to expect greater hedonic value from the featured product and thus view it as more luxurious. Not limited to ads. Number of products deliberately slow down some functions/aspects objectively worsening functionality, but the effect increases perceived value. - Tape Decks used to open tape drawers veeery slowly, the slower the "bett…

Mechanical pencils needs some weight so you aren't pushing it down too much.

Re: When and how slow motion makes products more luxurious

#15

Post by recuter » Sat, Mar 04, 2023, 11:54 AM UTC

moremetadata wrote: post #9

thunderbong wrote: post #2

From the abstract - Across 12 experiments (total N = 27,227, five preregistered), we demonstrate that when a video ad depicts a product in slow motion (vs. regular speed), consumers perceive the featured product or brand as more luxurious. The effect emerges across various product categories (chocolate, shampoo, mineral water, wine) and in different countries (United States, United Kingdom, France). Tests of mediatio…

> a slow-motion ad increases feelings of immersion A good example being the 1992 Cadbury's Flake advert. So much codified in this advert, I dont know where to begin! Its certainly not Northern and Shell Ltd. https://www.youtube.com/watch?v=9AATTN5p30A&ab_channel=Histo... Edit. Looks like the subliminal UK electioneering is underway on Youtube, after watching the above advert, the link below is the next suggestion and…

> Edit. Looks like the subliminal UK electioneering is underway on Youtube, after watching the above advert, the link below is the next suggestion and its an Anti UK Labour political party advert.

> So Google & Youtube are also engaged in rigging elections of foreign countries besides Facebook.

I didn't get anything of the sort. If it is the second link you posted it just takes me to another old chocolate flakes ad..

Not sure that is an apt usage of subliminal either. Seems very.. liminal. The ads are personalized to you. I guess based on your viewing history you are a dirty tory. Actually on second thought based on your tone probably the other way around. Maybe the dirty tories are targeting people like you (limingly!) as swing voters.

Rejoice in their wasted ad spend?

Hmm. Let me try it in slow-mo in keeping with the actual contents of the OP.

Rejo-ice in their waaaaaaaasted adddd speeeeend Goooo Toouuuuchhhh Grassssss

Re: When and how slow motion makes products more luxurious

#16

Post by shard » Sat, Mar 04, 2023, 1:50 PM UTC

rasz wrote: post #6

>viewing a slow-motion ad increases feelings of immersion, which in turn lead consumers to expect greater hedonic value from the featured product and thus view it as more luxurious. Not limited to ads. Number of products deliberately slow down some functions/aspects objectively worsening functionality, but the effect increases perceived value. - Tape Decks used to open tape drawers veeery slowly, the slower the "bett…

> adding mass to objects even when their main purpose depends on users moving them

I used to work for a music electronics company who added metal plates to the products for no reason other than making the products heavier so that the users feel like they’re getting their money’s worth.

Re: When and how slow motion makes products more luxurious

#17

Post by hardwaregeek » Sat, Mar 04, 2023, 2:24 PM UTC

Perhaps it also has something to do with fat and viscosity being associated with luxury? I’m thinking of a luscious butter sauce or a rich chocolate cake. It’s food that is both thick in texture and therefore moves slowly, but also tends to be eaten slowly.

Re: When and how slow motion makes products more luxurious

#18

Post by moron4hire » Sat, Mar 04, 2023, 2:39 PM UTC

guntherhermann wrote: post #11

rasz wrote: post #6

>viewing a slow-motion ad increases feelings of immersion, which in turn lead consumers to expect greater hedonic value from the featured product and thus view it as more luxurious. Not limited to ads. Number of products deliberately slow down some functions/aspects objectively worsening functionality, but the effect increases perceived value. - Tape Decks used to open tape drawers veeery slowly, the slower the "bett…

> - adding mass to objects even when their main purpose depends on users moving them. I prefer a heavier mouse to a flyaway one. For me it is not "objectively worse", it is subjectively better! Flimsy, lightweight electronics are a scourge.

I have cracked open my computer mice and have glued pennies inside to add weight.

Re: When and how slow motion makes products more luxurious

#19

Post by HPsquared » Sat, Mar 04, 2023, 3:11 PM UTC

rasz wrote: post #6

>viewing a slow-motion ad increases feelings of immersion, which in turn lead consumers to expect greater hedonic value from the featured product and thus view it as more luxurious. Not limited to ads. Number of products deliberately slow down some functions/aspects objectively worsening functionality, but the effect increases perceived value. - Tape Decks used to open tape drawers veeery slowly, the slower the "bett…

Car glove boxes and cupholders etc. often have damping as well. You literally need to wait for it to open, but gives more of a "luxury feel". Also, soft close doors.

EDIT: maybe it's something to do with the motion being more "under control".

Re: When and how slow motion makes products more luxurious

#20

Post by ec109685 » Sat, Mar 04, 2023, 3:59 PM UTC

MrJohz wrote: post #5

dylan604 wrote: post #3

Rarely do I shoot things at "normal" frame rates. I find things much more interesting at different frame rates. Shooting 60fps for 24fps playback is just slow enough to give it the look discussed without going extreme high frame rates. I don't have anything that shoots higher than 120fps, but going into those extremely high rates is just surreal. Going the opposite direction, I love time lapse as well. Seeing things…

The YouTuber Tom Scott did a video shot in the style of a music video that was really interesting, and one of the things that surprised me was how little of the video was shot using the "right" frame right - for example, they shot dancers at a slightly slower frame rate then speed the footage up to make them look more in sync, or slowed other shots down to make them feel more dreamy. But only fairly subtly, so that y…

Wow, fascinating! I was wondering what they did with voice pitch and turns out they recorded at normal speed and then lip sync at a different speed to match the camera speed.

https://m.youtube.com/watch?v=G025oxyWv0E