The pendulum is swinging back because equity language censors took this way way too far. People-first language ("enslaved people" not "slaves") makes complete sense to me, but making a big fuss about how common English idioms like being "blind to a problem" is somehow offensive is going to earn you nothing but eyerolls from nearly everyone. Some of these, like "grandfathering", cannot even be understood without deep…
It seems to me that one of the issues is that the (more extreme) woke culture has put the entire burden of communication on the speakers rather than the listeners. Is not enough that you intend to offend, or that you say something that offends someone, is whether something that you say could possibly offend someone, even if you didn't have the slightest intentions. On the other say the listeners are free to interpret…
Now that these wrestlers found out that they can persuade the public that the most uncharitable interpretation is actually harmful to some third party (nobody from the audience usually says that they personally are offended), this approach became immensely popular.
Since simple reason would usually dispel much of the effect, leaving only the small and easily correctable issue, it is common to excite a large amount of reason-eclipsing emotions over such issues, preferably the righteous rage.
But it may feel fun to express a strong and righteous emotion, especially in a crowd of other people doing the same. It does not take thinking, it does not take making a difficult decision (because everybody around can't be wrong), so it feels good. A big echo chamber like a popular Twitter thread make it feel epic in scale.
This makes that kind of righteous rage a very convenient tool of manipulation, for fun, profit, and any other purposes.